1. Social Media Advertising
Agency Social Media Services – Updates for 2017

2. Your Social Media Teams
Handles all social media related to clients including:
Handles station social media content including:
Facebook, Twitter, Instagram, LinkedIn, YouTube & Snapchat client advertising
Facebook and Twitter “Sponsored Posts”
Client social accounts – Including Content Management, Starter Kits and more
Station, Talent, Property (Circa, ASN, Tennis Channel, etc.)
Social Contesting – UPickEm
Confidential. August 2016

3. Social Media Services
Social Media Starter Kit - $500 (New Lower Price – Same Service!)
Page review, cover photo/profile picture design and brand positioning optimization for up to two social accounts
Design elements are allowed up to two revisions max
60 minute webinar training on the basics of using your choice of up to two social networks for brand communication/marketing
A follow-up 60 minute webinar to give you customized advice for content, growth strategies and how to measure success and ROI
Follow up report and summary of training, tactics and strategic guidance
Social Media Consultation - $500 per month (New Lower Price – Same Service!)
Social review and brand positioning optimization for up to 2 social networks
Competitive Analysis
60 minute webinar training on basic and advanced features specific to your choice of up to 2 social networks
Customized strategies for content and growth, all built around your business goals.
Analysis of social network data and what it means for your success and ROI
Follow up summary of training, tactics and strategic guidance
Monthly quick-help support (during regular business hours) – Up to 60 minutes via phone per month.

4. Social Media Services
Social Media Starter Kit + 2 Additional Months of Consultations - $1,200
Page review, cover photo/profile picture design and brand positioning optimization for up to two social account
Design elements are allowed up to two revisions max
60 minute webinar training on the basics of using your choice of up to two social networks for brand communication/marketing
One Competitive Analysis of up to 3 direct competitors (via report)
Monthly Analysis of social network data and what it means for your success and ROI
Monthly 60 minute webinar consultation to give you customized advice for content and growth strategies
Monthly follow-up report and summary of training, tactics and strategic guidance
Monthly quick-help support (during regular business hours) – Up to 60 minutes via phone per month.

5. Social Media Services Social Media Ad Campaigns- $1,000 min/month
Creation of paid social media campaigns that align with client goals
Monitoring of campaigns to make any necessary adjustments throughout to get the best results
Full detailed reporting with data analysis to show the results
Facebook, Instagram, Twitter and LinkedIn advertising available
Snapchat Local Geofilters available at cost plus management fees (contact agency for more detail)
YouTube TrueView & Discovery campaigns available starting at $2,500/month
Content Curation- $2,500 min/month + $2,000 Start-Up Fees
Customized content plan and strategy to fit your client’s business
Audit of current social media platforms
Initial 60 minute discovery call
Initial 30 minute design call
Monthly reports
Monthly 60 minute check-ins to ensure success
Dedicated social media specialist and designer to create content
All content approved by client before posting
Designed for medium to large scale business only

6. All ads are sold based upon objective and most are CPC based.
Social Media Advertising
All ads are sold based upon objective and most are CPC based.
Campaigns are optimized based on what the end-goal for the campaign is. We will not quote a campaign or give estimates on impressions unless the advertisement is strictly for brand awareness.
Examples:
Video Views -> CPV (Cost Per View)
Clicks to Website -> CPC (Cost Per Click)
Page Like Campaign -> CPL (Cost Per Like)
Brand Awareness -> Impressions
Confidential. August 2016

8. Twitter Advertising Formats & Objectives Website Clicks Followers
Engagement
Mobile App Promotion
All ads are sold based upon objective and most are CPC based.
Confidential. August 2016

9. Twitter Advertising Targeting Location Demographics Devices & Carriers
Country
State
Regions
Metro
Postal Codes
Demographics
Gender
Languages
Devices & Carriers
iOS, Android, Blackberry, Desktop/Laptop, Other
Carriers like Verizon, AT&T, Sprint, T-Mobile
Keywords
Phrases or keywords like hiking, dogs, volunteer, etc
Followers
Target people who have already liked your client’s account or other accounts.
Interests
Automotive, Beauty, Books, Business, Careers, Education, Events, Family, Gaming, Life Stages, Pets, Finance, Science, Sports, Style, Technology, Travel and more.
TV Targeting
Target specific shows at any time during your campaign even during or immediately following a new telecast.
Confidential. August 2016

11. LinkedIn Advertising Formats & Objectives
Native (Sponsored Content) Ads
Text Ads (Right Column Only)
Confidential. August 2016

12. LinkedIn Advertising Targeting Location Companies People Education
Country
State
City
Town
Companies
Name
Industry
Size
People
Job title
Job functions
Job seniority
Education
Fields of study
Schools
Degrees
Skills
Years of Experience
Member Info
Groups
Gender
Age
Confidential. August 2016

14. Facebook Advertising
Confidential. August 2016

15. Facebook Advertising Formats & Objectives Page Post Engagement
Page Likes
Clicks to Website
Website Conversions
App Installs
App Engagements
Event Responses
Offer Claims
Video Views
Local Awareness
Slideshows
Carousel Ads
Lead Ads
Confidential. August 2016

16. Facebook Advertising Engagement Campaign Page Likes Campaign
Clicks to Website Campaign
Confidential. August 2016

17. There is an upcharge of $500/month to do so.
Facebook & Instagram Advertising +
If your client has both a Facebook account and an Instagram account AND the objective is the same, we can run the advertisement on both platforms at the same time using the same exact targeting methods.
There is an upcharge of $500/month to do so.
Confidential. August 2016

18. Facebook & Instagram Advertising
Targeting
Location
Country
City
DMA
Zip (Limit 15 zip codes)
Street Addresses
Demographics
Age brackets
Men, women or both
Relationship statuses
Parents of certain age groups
Schools they attended
Interests
Reach your audience based on things they’re interested in. Think about related topics to help increase your reach while targeting a relevant audience
Behaviors
Reach people based on their purchase behaviors, device usage and more.
Connections
Target people who have already liked your client’s page or other pages. Even friends of those who liked your client’s page.
Custom Audiences
Provide your client’s phone numbers or addresses to match-back.
Created Lookalike Audiences based upon client’s own contacts with people who share the same traits.
Confidential. August 2016

19. What do I need to place a campaign?

20. Signed Services Agreement IO Ticket Advertiser Access
Social Media Advertising
Quote Request
Copy
Creative
Signed Services Agreement
IO Ticket
Advertiser Access
Station Access to Account
Reporting
Confidential. August 2016

21. (Same Objective/Campaign) ALL CAMPAIGNS MUST BE QUOTED BEFORE SELLING.
Social Media Advertising
Quote Request
Copy
Creative
Signed Services Agreement
IO Ticket
Advertiser Access
Station Access to Account
Reporting
Pricing
Product/Service
Client Account Required?
Minimum Cost
Facebook
Yes
$1000/month per campaign or objective
Instagram
Facebook + Instagram
(Same Objective/Campaign)
$1500/month per campaign or objective
Twitter
LinkedIn
ALL CAMPAIGNS MUST BE QUOTED BEFORE SELLING.
Confidential. August 2016

22. Social Media Advertising
Quote Request
Copy
Creative
Signed Services Agreement
IO Ticket
Advertiser Access
Station Access to Account
Reporting
All Quote Requests will now include a link to download help guides for copy and creative.
Confidential. August 2016

23. Social Media Advertising
Quote Request
Copy
Creative
Signed Services Agreement
IO Ticket
Advertiser Access
Station Access to Account
Reporting
Copy Requirements
We ask for the station and/or client to come up with the copy for the first set of ads.
Since station is in contact with client and sold campaign, you should have a better idea of what the campaign is about.
The copy must give us some indication of what the KPI for the client is.
Compulse will then take initial copy and if needed repurpose or change to fit within each network’s guidelines.
If budget allows based upon targeting methods, Compulse will develop additional variations of copy to A/B test.
Confidential. August 2016

24. Social Media Advertising
Creative Requirements
Static Images
As with any other campaign – local, outreach or otherwise – the station and/or client must provide us with final creative within the specs listed in the help guides.
If you cannot provide us the final creative, you must submit a Creative Services ticket prior to inserting the sold order. The Creative Services department will then create your creative for you and/or your client. You must provide the Creative Services department a thinkstock photo and/or raw assets.
Remember, NO TEXT WITHIN IMAGES ON SOCIAL MEDIA. You and your client has text areas to place messaging, no need to place within the image itself.
Video
As with any other video campaign – local, YouTube or outreach – the station and/or client must provide us with the final video.
Step 2
Step 1
Step 3
Confidential. August 2016

25. Social Media Advertising
Quote Request
Copy
Creative
Signed Services Agreement
IO Ticket
Advertiser Access
Station Access to Account
Reporting
Signed Services Agreements are required for any internally managed campaign or service.
Located on the intranet:
Confidential. August 2016

26. Social Media Advertising
Quote Request
Copy
Creative
Signed Services Agreement
IO Ticket
Advertiser Access
Station Access to Account
Reporting
IO Ticket must have ALL fields filled out with creative and signed services agreement attached!
Step 2
Step 1
Step 3
Confidential. August 2016

27. Social Media Advertising
Quote Request
Copy
Creative
Signed Services Agreement
IO Ticket
Advertiser Access
Station Access to Account
Reporting
Once ticket is placed, Compulse must be granted access to the client’s page on Facebook, Twitter or LinkedIn. Instructions on how to grant us access will be placed within the ticket.
You must work with your client to grant us access. If your client is having difficulty, we can assist! We cannot build campaigns until access is granted.
Confidential. August 2016

28. Social Media Advertising
Quote Request
Copy
Creative
Signed Services Agreement
IO Ticket
Advertiser Access
Station Access to Account
Reporting
FACEBOOK/INSTAGRAM ONLY.
Once campaign is live, we will grant station only access to the campaign so you can view the results in real time.
The invite will come directly to your SBG , all that you need to do is accept.
Visit business.facebook.com and you will be able to view all of your active Compulse camapigns.
NOTE: All amounts are listed as NET. Please do not share amount spent or budgets with your clients!
Confidential. August 2016

29. Social Media Advertising
Quote Request
Copy
Creative
Signed Services Agreement
IO Ticket
Advertiser Access
Station Access to Account
Reporting
Reporting will be done at the end of each campaign.
Since stations are being granted access to campaigns to view, Compulse will be providing full GROSS reporting at the end of each campaign, rather than the end of each month.
Confidential. August 2016

30. RUSH REQUESTS: BASED ON PRIORITY.
Social Media Advertising
Timetable
Product/Service
Quote Timeline
Completed IO to Live
Facebook
Up to 2 Business Days
Up to 3 Business Days
Instagram
Facebook + Instagram
(Same Objective/Campaign)
Twitter
LinkedIn
YouTube
SnapChat
Can only quote out 30 days from live
RUSH REQUESTS: BASED ON PRIORITY.
MUST BE REQUESTED IN SEPARATE TO
BRYAN PARIDE OR ALLISON WATTS FOR APPROVAL.
Confidential. August 2016

31. Facebook & Instagram Advertising
DO THIS!
NOT THIS
Sell the campaign based upon objective
Sell all campaigns on CPM
Get a quote before pitching to a client
Guarantee results or impressions
Ensure that graphics have less than 20% text, better yet, no text at all.
Put a logo within the image
Call to action in every ad
Provide vague details in quotes
Video campaigns are :15 seconds, :30 at most.
Use videos longer than :30 seconds
Ensure the client has a business social account
Sell a campaign before asking if they have a social presence on that channel.
Rates are at minimums
Sell under rates.
Confidential. August 2016

32. Your RSM or DSM about campaign mnimums.
Facebook & Instagram Advertising
Not Sure About…
Reach Out To…
Graphics?
Your social media representative for best practices and tips before closing your client for guidance on how to get the best images possible.
If you already closed your client, make sure you open a creative services ticket ASAP!
Copy?
Your social media rep! Our social team can assist you in coming up with copy, but we ask that you take the first stab.
Provide us with details on why the campaign was sold/bought, KPI’s of your client and the destination URL and we’ll be happy to assist.
Social Media Rules?
Your social media representative BEFORE closing the deal! If you’re unsure of the rules, especially around graphics, it’s best to get in touch wit your rep. so you have all the information that you will need to collect!
Reporting?
…. Make sure you check your spam folder first! Reporting will automatically be sent via facebook each month for as long as your campaign runs. These reports are NET amounts, not gross. Gross reports will be calculated at the end of your campaign/flight.
Billing?
Your Compulse billing team member who processed your ticket. Otherwise your RSM.
Tactics?
Your social media representative via your quote request. The quote request is your opportunity to get insight into how your potential campaigns could perform.
If you’re unsure of what tactic to use, ask your social rep through the quote request!
Minimums?
Your RSM or DSM about campaign mnimums.
Confidential. August 2016

33. Questions?