Chapter 4 Event Sustainability -Event tourism strategy should be planned and managed with over all responsible practices at the destination. Principles and Guidelines

Pollution –Air, water, noise, visual Sustainable Event Tourism Pollution –Air, water, noise, visual Resource use – Water, land, food, power, materials Wildlife and ecosystems Hunting, habitats Operational practices Recycling, waste management, energy conservation, ecofriendly construction Host community – Distribution of benefits, involvement Tourist – Behaviour, concerns Industry – Codes of practice, self-regulation, level of stakeholder collaboration, sustainable tourism related initiatives Public sector policy – Funding, legislation, planning Conservation policies and practices – Landscapes, townscapes, waterscapes, wildlife, indigenous communities

Events for the public and with in a tourism setting should have the following guidelines set out as part of sustainable Event planning : - The Local community receives the benefits, with broader development goals. - Responsible tourism practices between the tourist, environment and Local communities. - While many destinations in Asia have unique cultural appeal for potential visitors, their setting and access are inadequate. - With many events with a natural setting, environmental guideline should be central to event sustainability.

Managing and Maximizing Benefits - One of the outcomes and sustainability components of a tourism event centers on the direct and indirect benefits to community and the value – for – money per spective of the uniter. - Event Fees - sponsorships and partner ships. - Grants - Venue rental - Accommodation providers.

Human resources Traval visas Air port taxes Transportation providers Resturants and bars Entertainment Utilities Museums, monumemtand sites Post – event revenues

Generating Extra revenue. Considerable time and effort is put into planning and staging an event as well as convincing people through marketing and promotional progranmes to commit time and money to attend as idea for generating further revenues around the event. - Extending the visitor catchment are - Increasing ticket price and delegate fees - Greater spending on event souvenirs and merchandise. - Encouraging longer visitor stay.

Life Cycle of Events.

Life Cycle of Events Research and Development Introduction Growth Maturity Decline

Influencing Factor Supply Other events: This direct competition depends on the appeal and aggressiveness of other event. Visitor choice: With a limited budget, the tourist can choose other more attractive leisure and entertainment products. Demand Demand graphic changes: Reduction of participants in a particular event (older, fewer families) Economic changes: Less disposable income among event participants Shift in preferences for particular event. Management Lack of strategic planning and ability to adapt Incompetence or corruption Ineffective marketing programme Event becomes unattractive with a decline in service standards

Influencing Factor Rationale External Forces Political and regulations shift, which prejudices the event Lack of community support Negative attitudes and perceptions of the event due to impact Absence or decline in important event resources (financial, human, infrastructure, venues)