TV 2.0 Infrastructure Iolo Jones, CEO, TV Everywhere

1. Background

Definitions - Broadcast TV v IPTV v Internet TV v Mobile TV Broadcast TV is the delivery of video content over traditional analogue or digital services; generally these services are linear and the same signal is received by all viewers at the same time. However, more recently video on demand and near video on demand service shave been added. IPTV is the delivery of video and television services over a closed network, often demanding a dedicated receiver, or set top box, at the viewer location Internet TV is the delivery of television over the internet, generally as services that can be browsed on the open web using a browser Mobile TV is the viewing of video on a portable device over traditional broadcast networks, over IP or over 3G or 4G data services The above definitions are often confused and interchanged.

The Business Models – high overhead v low overhead Distribution overhead Cost of delivery Internet TV Distribution overhead Cost of delivery Broadcast TV

BroadcastingInternet TV NetworkFixedAdaptable CarriageCostsFree SignalMulticastUnicast DistributionExpensive $1m + Cheap < $100k ChannelsHundredsMillions RegulationTightLax Ad ModelsFixedAdaptable InventoryHighLow The Technologies – broadcast v streaming

Metrics & measurement – audience accountability BroadcastInternet TV Sample measurementFull measurement TVRsCPMs Low relative costHigh relative cost General audienceTargeted audience

2. Technologies

Internet TV Automation – VMS Encoding o Content encoding o Upload o Metadata o Storage Management o User management o Content management o Statistics Advertising o Banner o MPU o Pre-roll o In-stream Delivery o CDN o Storage o Scalability Playout o Player management o RSS distribution o Community features o Multiplatform distribution

The Technical Challenges – bandwidth provisions Download Unicast Simulcast Multicast Cloud P2P CDN

Encode, archive, metadata, library Content needs to be digitised with: – Codecs, eg On2, VC1 – Player Format, eg, MOV, FLV, WMV – Data rates – Resolution – Keyframe settings – etc.. Store masters in future proofed formats – e.g. MPEG4 Metadata is essential – using industry standards such as MRSS Ongoing resources need to be made available for these tasks

The Players Distributors VMSes CDNs Self Publish

Automation – VMS Functions

The User Experience Players, UI, interfaces – Playlists – Schedules – Search – Live – Download Discovery – Support for MRSS – Using YouTube, etc.. For promotion

3. The Business Models

Internet TV Business Model RevenuesCosts SponsorshipContent Advertising/AdvertorialsAudience Attraction SubscriptionTechnical Platform Pay-per-viewSales Commission EcommerceDelivery (Bandwidth) Competitions Gambling

Why TV Models Work Better Than Web Models content adcontentadcontentadcontent ad video banner MPU $3 CPM = $0.003 per slot per viewer 30 mins video = $0.006 $30 CPM = $0.03 per slot per viewer 30 mins video = $0.30

The Business Models The Revenue Funnel Sponsorship Advertising Ecommerce Subscription PPV Other

4. The Future

The TV Sets of the Future – in the pocket, on the wall remote control portable display streaming server VOD storage payment conditional access projector

Trends TV 2.1 Narrowcasting – The Long Tail – Global Audiences – Secondary markets for primary rights, primary markets for secondary rights User Generated Content – Pro, semi-pro and amateur content is now valid – Introduces new commissioning models – Self-publish – Multi-platform distribution

Iolo Jones, CEO, TV Everywhere blog: iptvtimes.net