Marketing Energy Efficiency for Buildings

What if… u…it was a legal requirement requirement that buildings had to be certified certified for their energy performance? u…the certificate had to include recommendations for investments in energy efficiency? u…large buildings had to be upgraded to present requirements for energy performance performance, when they undergo renovation?

What if… u…minimum energy performance requirements requirements in national building codes had to be updated every 5 years? boilers …boilers and air-conditioning air-conditioning systems had to be inspected regularly for performance ?

Would… demand higher standards of energy efficiency u…purchasers and tenants demand higher standards of energy efficiency in buildings? need more energy saving products? u…builders and contractors need more energy saving products? continually improve national building codes u…regulators continually improve national building codes?

The Answer… …Probably YES And the good news news is…

New Rules from the EU 4 January 2006 by 4 January 2006 In each EU country (including accession countries) these rules will have to be in place EU law on the energy performance of buildings Thanks to a new EU law on the energy performance of buildings

Why Was Action Needed? Climate Change: Climate Change: More than 40% of all energy consumption is from buildings Energy efficiency measures: Energy efficiency measures: Increased energy efficiency in buildings could easily achieve the overall 8% reduction in CO emissions that the EU has pledged to deliver by

Why Action at EU Level? Inadequate levels of energy efficiency across Europe Need for European framework to promote energy efficiency in buildings

How is This Happening? European levelNational level European rules agreed National governments must turn these rules into national laws Effects on building designers, builders, owners, occupiers

The New Rules in Detail 2005 By end of 2005, National governments will have to: Energy Performance of Buildings variety of factors uCalculate the Energy Performance of Buildings through a common framework using a methodology that takes into account a variety of factors minimum energy performance requirementsnew buildings uApply minimum energy performance requirements to all new buildings (and revise every five years) to existing buildings uApply minimum energy efficiency standards to existing buildings (over 1000m²) undergoing major renovations who is qualified uDefine who is qualified to provide certification services

The New Rules in Detail 2005 By end of 2005, National governments will have to: energy certification schemes for all buildings uEstablish energy certification schemes for all buildings* –All newly constructed buildings –All public sector buildings –All large buildings visited by the public –All buildings changing occupation (sale or rent) Unless the government does not have sufficient trained staff to deliver (in which case it will be delayed until 2008) inspections of boilers and cooling installations uIntroduce inspections of boilers and cooling installations –Every 2 years but; –Only every 4 years for gas *exemptions apply for certain categories of building (e.g. monuments, places of worship. temporary buildings)

The New Rules in Detail 2008 onwards From 2008 onwards : uCalculation methodologies will have to be re-examined –Every 2 years uCertificates will not be allowed to be more than 10 years old

And Their Impact? Push and Pull

The Push: Using Market Forces New Rules: energy performance certificate uWhen buildings are constructed, sold or rented out an energy performance certificate is to be made available to the buyer or tenant* uPublic Buildings to set an example uPublic Buildings to set an example and to be certified regularly and visibly display energy certificate prominently uAll large buildings visited regularly by the public to display energy certificate prominently *exemptions apply for certain categories of building (e.g. monuments, places of worship. temporary buildings)

The Push: Using Market Forces Effect: information as a marketing tool Ease of comparison allows construction industry to use information as a marketing tool may be used in decision whether to take possession Increased information to purchasers and tenants may be used in decision whether to take possession of the property or not naming and shaming of public buildings Certification may lead to public naming and shaming of public buildings that have high energy inefficiency

The Pull: Legislative Requirements New Rules: basis of methodology including variety of factors uCalculation of energy performance of buildings on basis of methodology including variety of factors minimum standards uNational governments to elaborate minimum standards based on the methodology new buildings existing buildings uMinimum standards are to be applied to new buildings and in the major renovation of large existing buildings uMinimum Standards to be reviewed every five years Effect: uBuilders made to buy and use energy efficient products uBuilders made to buy and use energy efficient products in all new buildings and major renovation works

And the Impact on Emissions? save 45 million tonnes 21% of the EUs Kyoto target for 2010 uThe European Commission estimates that these new rules will save 45 million tonnes of CO 2 a year, which represents 21% of the EUs Kyoto target for 2010 massive amounts right political will uAlthough positive, energy efficiency savings could still deliver massive amounts of savings with the right political will Will be achieved Even greater savings through energy efficiency could be delivered through further legislation 100% 21%

What Happens Next? uAt the National level –National governments must now implement the new EU rules by passing national laws that achieve the objectives set-out uEuroACE member companies should therefore: –Ensure national legislation is passed and that it is on time or before the deadline and includes all the measures –Engage government to ensure that the new calculation methodologies are as thorough as possible lower the threshold standards –Encourage government to voluntarily lower the threshold standards to apply them to renovations of buildings less than 1000m2 –Spread –Spread the news

What Happens Next? uAt EU level –The EU will consider strengthening the requirements and promoting the new rules uEuroACE will therefore: –Continue to campaign for stronger legislation –Engage EU authorities to do more to promote energy efficiency

In Conclusion Although the foundations have been laid…much work is still to be done

However, If We Work Together… EuroACE National EuroACE Members European Authorities National Authorities

…We Can Accomplish the Task Move towards combating climate change Be able to compare energy performance of different buildings Fulfil commitments of legislation

…We Can Accomplish the Task Sell more energy efficient products

What should be included in energy performance methodology? Where relevant: uActive solar systems and other heating and electricity systems based on renewable energy sources uCHP electricity uDistrict or block heating & cooling uNatural Lighting At least the following: uThermal characteristics (incl. Insulation glazing and air tightness) uHeating installation (incl. hot water) uHot water uAir Conditioning uVentilation uBuilt-in lighting uPosition & orientation of building uPassive solar systems and solar protection uNatural Ventilation uIndoor Climatic Conditions

Who We Are uArmacell International uBPB uDanfoss uDow Europe uGiacomini uGrundfos uHuntsman Polyurethanes uKnauf Insulation uParoc uPhilips Lighting uPilkington uRockwool International uSaint-Gobain Isover uSaint-Gobain Glass uSiemens uSkanska uVELUX To find out more visit: Since 1998, Europe's leading companies involved with the manufacture, distribution and installation of a variety of energy saving goods and services have worked together as The European Alliance of Companies for Energy Efficiency in Buildings (EuroACE)