Marketing Grader http://marketing.grader.com/ Grades (1-100 scale): 80+ = Very Good 70-80 = Good < 70 = Needs Improvement < 50 = Major Issues The report provides insight on the quality of your client’s website. Be sure to use your own email address when you generate a Marketing Grader report for your client. Marketing Grader is a free tool operated by HubSpot.

Spyfu spyfu.com Spyfu- can tell you if they have SEM/PPC spending and let you see their competitors in the market for common keywords as well as if the clients site traffic

Moat.com Moat.com http://www.moat.com/ Search for ad examples by brand/advertiser. Moat showcases display advertising examples that are running.

Google Insights for Search http://www.google.com/insights/search Example: Type in “keywords” or client’s brand into Google Insights for Search to view search activity on an index of 100 over different time periods. Enter into a Google Search query

Google Advanced Operators https://sites.google.com/site/gwebsearcheducation/advanced-operators Example: In a Google query type in… reviews: roomstogo.com Enter into a Google Search query Google supports several “advanced operators” that are query words that specialize your search. Examples reviews: site: info: related: allinurl: link:

Ghostery Ghostery www.ghostery.com Ghostery is your window into the invisible web – tags, web bugs, pixels and beacons that are included on web pages in order to get an idea of your clients website and users online behavior. Ghostery tracks over 1,000 trackers and gives you a roll-call of the ad networks, behavioral data providers, web publishers, and other companies interested in your client’s website.

Google+ Pages for Business http://www.google.com/+/business Google+ Page for Business Has the client posted pictures? Do they have reviews? What’s their review score? Maps and Directions? Hours posted? Example of a client that’s not involved with their Google+ Page for Business

Google+ Pages for Business http://www.google.com/+/business Free Service. Google+ Pages for Business replaces Google Places Pages. Reviews from people you know and scores and summaries from Zagat.

YouTube http://www.youtube.com Search for your client and your client’s business category on YouTube. Do they have a YouTube channel? Can they benefit from creating one? Do they need video production services? YouTube Channel – “Attorney Orlando” WHD Justice Website