Assessing Audiences To consolidate knowledge of audiences and their relationship with the media

Recap Name the 5 reasons listed in the Uses and Gratifications Theory for consuming media Answers: To escape from daily woes To be entertained To be informed/educated To socially interact with others To personally identify with characters/situations

Analysing Audiences Based on the information on this poster: Who is the target audience for this trailer (primary audience)? How do you know? Who could this film also appeal to (secondary audience)? How do you know?

Analysing Audiences First viewing – watch the trailer without taking notes Second viewing – take notes on how this trailer appeals to its primary audience Third viewing – take notes on how this trailer appeals to its secondary audience Were there differences between the type of audience for the poster and the trailer?

How does the trailer engage the interest of its audience? Write one paragraph on how the poster engages the primary & secondary audiences, and one on how the trailer engages the primary & secondary audience. Remember to include: DCSE structure for each paragraph Demographics Uses and Gratifications Theory The impact of a 2D release on the audience

Peer Assessment Has your peer… Used D.C.S.E. structure for each paragraph? Explained how this appeals to more than one type of audience? Discussed demographics? Used the Uses and Gratifications Theory? Explored the impact of a 2D release on the audience? Marking Make an overall comment on their answer Give them one improvement they can make to elevate the quality of their answer