1. Audience Pleasure & Motivation
To understand audience pleasures and motivation

2. Pleasures & Motivations
What is the difference between the two? What is the pleasure in working out? What is the motivation? What is the pleasure in cooking? What is the motivation? What is the pleasure in watching films? What is the motivation?

3. Uses and Gratifications Theory
“Uses and Gratifications” is a theory by Blumler and Katz, which states that audiences consume media products for 5 reasons:
To escape from daily woes
To be entertained
To be informed/educated
To socially interact with others
To personally identify with characters/situations

4. Applying the Theory
What uses and gratifications can audiences gain from each of the following adverts?
How can these uses and gratifications be linked to the way people are represented?
Advert 1 -
Advert 2 -
Advert 3 -
Advert 4 -
Advert 5 -

5. Advert 1
Advert 2
Advert 3
Escape from
daily woes
Entertainment
Information/
education
Social Interaction
Identification

6. One Product, Many Audiences?
Can one product have a number of audiences?
Who are the primary audience & demographics for this product?
Who is the secondary audience & demographics for this product?
Toy Story Trailer -

7. One Product, Many Audiences?
Using the uses and gratifications theory, explain how this product could appeal to:
Children
Teenagers
Adults
The elderly
Does this product appeal to more than one group in he same manner? Why?
What are the main differences between the age groups? Why is this so?

8. Pleasure & Motivation
Can catering for audience’s pleasures or trying to keep them motivated become problematic in any way?
Can you think of a particular example (movie, TV series, music)?

9. Home Learning
List all of the different types of technology you encounter/use on a typical weekday.
Include the technology used:
At home in the morning
In school
At home in the evenings