Ch 4: Behavior & Attitudes Part 2: Feb. 13, 2013
Stanford Prison Experiment (cont.) Differences in groups’ behaviors by Day 2: Guards: Prisoners: How/why did the experiment end? Main Results from the SPE: 1) 2) 3)
How does behavior affect attitudes? 1) Foot-in-the-door phenomenon: What is it? Example? 2) Escalating behavior: May explain harmful acts SPE example -
3) Cognitive Dissonance theory Research by Festinger on a boring task Prefer consistency (attitudes match behavior) How do we respond to inconsistency? Festinger’s experiment –
Cog Dissonance (cont.) Results of Festinger’s experiment? What was the role of insufficient justification? $20 condition - $1 condition -