Presentation is loading. Please wait.

Presentation is loading. Please wait.

Cognitive Dissonance Theory How can someone continue to smoke when he or she knows that smoking causes lung cancer? Cognitive dissonance is aroused whenever.

Published byChad Evans Modified over 7 years ago

Similar presentations

Presentation on theme: "Cognitive Dissonance Theory How can someone continue to smoke when he or she knows that smoking causes lung cancer? Cognitive dissonance is aroused whenever."— Presentation transcript:

1 Cognitive Dissonance Theory How can someone continue to smoke when he or she knows that smoking causes lung cancer? Cognitive dissonance is aroused whenever someone holds two cognitions that are psychologically inconsistent I smoke Its going to kill me You need to resolve the dissonance You say maybe smoking isn’t so bad after all or I’m not going to smoke anymore

2 Early Explorations into Dissonance When Prophecy Fails Brehm (1956) - Free Choice Paradigm Festinger & Carlsmith- Insufficient Justification

3 Festinger & Carlsmith Results

4 Festinger & Carlsmith - Rationalization

5 Early Explorations into Dissonance (cont.) When Prophecy Fails Brehm (1956) - Free Choice Paradigm Festinger & Carlsmith- Insufficient Justification Became the Forced Compliance Paradigm

6 Self-Perception Theory Bem says we don’t need all that inconsistent cognitions stuff, we watch our own behavior and infer our attitudes from what we see. He replicated Festinger & Carlsmith and observers made inferences about the subject’s behavior that was consistent with the subject’s attitude change. Overjustification effect Lepper, Green, & Nisbett

7 Lepper, Greene, & Nisbett, (1973) - Overjustification Effect

8 Intrinsic vs. Extrinsic Motivation and Rewards

9 Arousal and Dissonance Zanna, & Cooper (1974) Study - Dissonance and the Pill.

10 Zanna & Cooper (1974) Dissonance & the Pill

11 Zanna, & Cooper (1974) Study - Dissonance and the Pill. Fazio, Zanna, & Cooper (1977) - provides an integretion of dissonance and self perception theories Within lattitude of acceptance you get self-perception Outside lattitude of acceptance you get cognitive dissonance Arousal and Dissonance (cont.)

12 Fazio, Zanna, Cooper, (1977) - Integration of Dissonance and Self-Perception

Download ppt "Cognitive Dissonance Theory How can someone continue to smoke when he or she knows that smoking causes lung cancer? Cognitive dissonance is aroused whenever."

Similar presentations

Attitudes and Attitude Change

Attitudes and Attitude Change
LECTURE 5 Attitudes and Behaviour 1)Administration 2)What are attitudes? 3)Origin of attitudes 4)How do we measure attitudes? u Explicit versus implicit.

LECTURE 5 Attitudes and Behaviour 1)Administration 2)What are attitudes? 3)Origin of attitudes 4)How do we measure attitudes? u Explicit versus implicit.
Self-Perception Theory Bem. Self Perception Theory is a behavioral theory. Self Perception Theory is a behavioral theory. Behavioral theories attempt.

Self-Perception Theory Bem. Self Perception Theory is a behavioral theory. Self Perception Theory is a behavioral theory. Behavioral theories attempt.
1 Attitudes ► An attitude is a positive, negative, or mixed reaction to a person, object, or idea. ► Attitudes can be based on three general classes of.

1 Attitudes ► An attitude is a positive, negative, or mixed reaction to a person, object, or idea. ► Attitudes can be based on three general classes of.
LECTURE 5 Attitudes and Behaviour

LECTURE 5 Attitudes and Behaviour
Helmreich, R., Aronson, E. J LeFan, J. (1970). To err is humanizing sometimes: Effects of self-esteem, competence, and a pratfall on interpersonal attraction.

Helmreich, R., Aronson, E. J LeFan, J. (1970). To err is humanizing sometimes: Effects of self-esteem, competence, and a pratfall on interpersonal attraction.
David Myers 11e Behavior and Attitudes

David Myers 11e Behavior and Attitudes
1. Ss perform very dull task, repeatedly. 2. Ss asked to inform next subject that the task is interesting. 3. Ss offered low pay ($1) or high pay ($20)

1. Ss perform very dull task, repeatedly. 2. Ss asked to inform next subject that the task is interesting. 3. Ss offered low pay ($1) or high pay ($20)
Cognitive Dissonance BEHAVIOR AND BELIEF. Dissonance Created by inconsistency between a person's two beliefs or belief and action. When actions and beliefs,

Cognitive Dissonance BEHAVIOR AND BELIEF. Dissonance Created by inconsistency between a person's two beliefs or belief and action. When actions and beliefs,
Schedule for Today Discussion – Cognitive Constancy Theories Discussion – Cognitive Constancy Theories Presentation – Social Norm Theory Presentation –

Schedule for Today Discussion – Cognitive Constancy Theories Discussion – Cognitive Constancy Theories Presentation – Social Norm Theory Presentation –
The Self.

The Self.
Ch 6: Attitudes Part 3: Oct. 8, 2010. The Audience Are there strong individual differences in persuadability? – Self-monitoring effects: – Forewarning.

Ch 6: Attitudes Part 3: Oct. 8, The Audience Are there strong individual differences in persuadability? – Self-monitoring effects: – Forewarning.
Ch 4 - Behavior and Attitudes Part 2: Feb 9. By day 2, guards were clearly ‘into their roles’. Sadistic, cruel behaviors. Prisoners had become passive,

Ch 4 - Behavior and Attitudes Part 2: Feb 9. By day 2, guards were clearly ‘into their roles’. Sadistic, cruel behaviors. Prisoners had become passive,
ATTITUDE CHANGE. Overview Attitude-behaviour problem: how do internal mental activities relate to overt behaviour? ( attitude – behaviour relations )

ATTITUDE CHANGE. Overview Attitude-behaviour problem: how do internal mental activities relate to overt behaviour? ( attitude – behaviour relations )
Ch 6: Attitudes Part 3: Oct. 10, 2011. The Audience Are there strong individual differences in persuadability? – Self-monitoring effects: – Forewarning.

Ch 6: Attitudes Part 3: Oct. 10, The Audience Are there strong individual differences in persuadability? – Self-monitoring effects: – Forewarning.
Social Psychology Lecture 10

Social Psychology Lecture 10
Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Social Psychology by David G. Myers 8 th Edition Behaviors and Attitudes.

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Social Psychology by David G. Myers 8 th Edition Behaviors and Attitudes.
Chapter 3: The Social Self Part 1: Sept. 7, 2011.

Chapter 3: The Social Self Part 1: Sept. 7, 2011.
Social Psychology The Theory of Cognitive Dissonance Not only do our attitudes influence what we do, what we do can sometimes influence our attitudes.

Social Psychology The Theory of Cognitive Dissonance Not only do our attitudes influence what we do, what we do can sometimes influence our attitudes.
Attribution Theory People are motivated to understand the causes of behavior. Attribution theory seeks to explain how and why people make these causal.

Attribution Theory People are motivated to understand the causes of behavior. Attribution theory seeks to explain how and why people make these causal.

Similar presentations

Ads by Google