Baby diaper market size and potential by country

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Presentation transcript:

Baby diaper market size and potential by country

Country Mkt Potential 2011 Current Mkt 2011 % Mkt Penetr Growth Rate United States 22.3 Billions/year 21.3 Billions/year 96% - China 75.7 12.1 16% +++ Brazil 15.7 7.7 49% ++ Mexico 9.9 6.8 68% + Japan 5.8 5.7 98% Russia 6.3 4.1 65% UK 3.8 95% Turkey 6.5 3.6 55% France 3.9 3.7 97% Indonesia 18.5 3.3 18% Germany 3.4 India 99.6 2.4 2% South Africa 4.4 Argentina 72% Italy 2.2 93% Korea, South 2.40 2.16 90% = Spain 1.98 1.91 Egypt 8.25 1.73 21% Canada 1.88 1.76 94% Thailand 3.59 1.51 42% Saudi Arabia 2.18 1.64 75% Vietnam 6.35 1.59 25% Iran 5.86 1.46 Australia 1.35 Venezuela 2.27 1.39 61% ++ (*)

Country Mkt Potential 2011 Current Mkt 2011 % Mkt Penetr Growth Rate Malaysia 2.49 1.24 50% ++ Poland 1.71 1.26 74% + Philippines 10.53 1.05 10% Nigeria 20.19 1.01 5% +++ Taiwan 1.15 1.09 95% - Colombia 2.210 1.485 67% Peru 2.333 0.910 39% Morocco 2.519 0.952 38% Netherlands 0.879 0.844 96% Algeria 2.372 0.688 29% Pakistan 19.043 0.571 3% Chile 1.090 0.572 53% Belgim 0.570 0.541 Ukraine 1.998 0.500 25% Kazakhstan 1.079 0.496 46% Azerbaijan 0.733 0.498 68% Portugal 0.483 97% Greece 0.507 0.457 90% = Sweden 0.464 93% Hungary 0.488 0.440 Romania 0.959 0.423 44% Libya 0.654 0.392 60% Arab Emirates 0.400 0.388 Guatemala 1.542 0.407 26% Ecuador 1.270 0.381 30%

Country Mkt Potential 2011 Current Mkt 2011 % Mkt Penetr Growth Rate Czech Republic 0.420 0.393 93% + Angola 2.325 0.349 15% ++ Syria 2.229 0.334 Ireland 0.348 0.347 100% = Iraq 3.587 0.323 9% Dom.Republic 0.799 0.338 42% Swistzeralnd 0.370 0.352 95% - Austria 0.360 0.346 96% Tunisia 0.674 0.304 45% Bangladesh 15.058 0.301 2% Hong Kong 0.310 0.294 Kuwait 0.290 0.270 Sri Lanka 1.439 0.259 18% Denmark 0.275 Oman 0.292 0.248 85% New Zeland 0.293 0.273 Finland 0.287 0.276 Slovakia 0.264 0.237 90% Belarus 0.450 0.247 55% Singapore 0.230 0.219 Sudan 6.607 0.198 3% Lebanon 0.314 0.204 65% Bulgaria 0.194 60% Cuba 0.542 0.163 30% Puerto Rico 0.207 0.165 80%

World Statistics for baby diapers* (* updated Jan, 2012) 7 Billion people live in our planet today. 129.6 Million babies were born in 2011. 326 Million babies between 0 to 30 Months live today. 342 million diapers will be changed today (Jan 25) World market penetration for disposable diapers today is 21% One third of the world remains with < 2% market penetration. Only 8.5% of the world with market penetration >90% About 817 baby diaper machines are running today. Richer Investment Diaper Consulting