Desk Top Publishing

What advantages are there to a graphic designer of using DTP software to produce a graphic layout? • Layer function can be used to overlap elements • Ease of editing • Images can be manipulated • Variety of fonts are available to try • Grid/guide tools can be used to enable accurate alignment of elements • Speed of production • Layouts and files can be sent long distances via email, remote working and share with client • Wide range of colour schemes available • Access to a wide range of media • Layout would be more accurate

Have a look at the following DTP Poster…

How did the designer create Depth? Overlapping of various elements Drop shadow on the shoe graphic gives illusion of depth Line under runner creates depth.

How did the designer create Dominance? Focal point is created by large graphic of shoes Bold and capitalised text Blue gradient fill recedes and makes the graphic of the shoe more dominant Red for text stand out

How did the designer create Bleed? The line / flashbar runs off the edge of the advert The line / flashbar overlaps the side / edge of the poster

How did the designer create Alignment? End of “cheetah” aligns with top of dynamics making the whole title appear structured and organised “Dynamics” is centre aligned above the runner and body text Slogan is centre aligned above graphic of shoes Runner is aligned with horizontal line Text is left aligned to vertical line

The designer also used “Grid” and “Snap to Grid”, what are the benefits of this? Makes it easy to position items accurately Easy to create straight lines Easier to align items accurately

The background has been removed from the image of the runner and of the shoes, what DTP feature can do this? Fully Cropped Crop

Describe why the graphic designer has used “fully crop” on these images? It removes unneeded clutter from the final graphic It allows the image of the runner to stand out more It allows the blue flash bar/line to be place behind the runner It allows text wrap the be used so the body text goes to the edge of the runner

Have a look at the following DTP Poster…

How did the designer create Unity? Any relationship between: Colour Line Shape Typeface Alignment Positioning of elements

How did the designer use Line? Layering of lines to create depth Lines run parallel with website drawing attention Physical connection between title and large logo Leads eye across the page

How did the designer use Colour? Harmonising colours in background: light and dark blue Contrasting colours: orange in company name and blue in background Receding colours in background making the advert appear bigger.

The designer also used guidelines, what are the advantages of using guidelines? Aids alignment Aids accuracy Aids structure Description of being moveable Visibility can be turned on/off Elements can be snapped to them Can be bespoke to individual layouts or multiple layouts (master pages)

Vehicles were traditionally hand painted to include information about a company. Modern processes involve printing promotional graphics which then applied to a vehicle. Traditional Painting Techniques Modern Painting Techniques

What advantages are there to the client of modern printing techniques over traditional painting techniques? More complex images can be produced Larger range of colours Easy to replace/renew Faster application process Accuracy of print Repeatability