Black 18+ Average Audience (000)

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Presentation transcript:

Black 18+ Average Audience (000) “Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 16x more people are watching ad-supported TV content than are on Facebook or YouTube Black 18+ Average Audience (000) Ad-Supported Multiscreen TV vs. 20 Popular Digital Platforms Multiscreen (TV + online) Multiscreen (TV + online) Source: VAB analysis of comScore MediaMetrix Key Measures (multiplatform), June 2017; Black 18+. Nielsen R&F Time Period Report, Live + SD, Total Day. June 1-30, 2017; Black Adults 18+. “Average Audience” is based on the average minute, which is factored across the full month for websites and TV. TV Brands include linear TV and TV-related websites. Digital website measurement includes all visitor activity, not just video consumption.