CREATIVE CONSULTATION A strategic approach Cathy Bien The United Methodist Church of the Resurrection
Is request consistent with purpose and vision? Creative Consultation
Why? Why do you want to do this? What is the background? What is the desired outcome? Creative Consultation
Who? Who is your target audience? Are there multiple audiences? Is this a new audience or do you have an existing relationship? Creative Consultation
What? What is your goal? What is your key message? Have you seen something similar? What is your budget? Creative Consultation
Where? Is this campus specific or church-wide? What media tools are you currently using? What media tools have you considered using? Creative Consultation
When? What is your time frame? Have your determined who is responsible for input and approvals? Creative Consultation
Creative Proposal Concept / Theme Style / Sample Proposed Media Schedule Evaulation Creative Consultation
Team Collaboration Share ideas Get feedback Modify / refine Creative Consultation
Client Delivery Present concept or completed project Get feedback Make revisions Get approvals Finalize project implementation Creative Consultation
Evaluation and Celebrate Creative Consultation