1. OCLC Online Computer Library Center 1 Putting Advocacy Plans into Practice

2. OCLC Online Computer Library Center 2 Session Purpose In this session, we will refine your Advocacy Action Plans and identify the immediate steps you should take toward putting your Advocacy Action Plan into practice at your libraries.

3. OCLC Online Computer Library Center 3 1.Review your Advocacy Action Plan and make adjustments. 2.Identify the team members who will help you make your advocacy plan a success. 3.Discuss the first steps you will take to introduce your advocacy plan to your library. In this session, you will: Session Agenda

4. OCLC Online Computer Library Center 4 A Second Look at Your Advocacy Action Plan

5. OCLC Online Computer Library Center 5 Tracking Progress and Measuring Success By tracking your progress towards meeting your advocacy objectives, you will see: 1.What you still need to accomplish to achieve your advocacy goal. 2.Where you need to make adjustments.

6. OCLC Online Computer Library Center 6 Laying the Groundwork Identified target audiences Reviewed existing perception information and impact data Developed advocacy messages Created an advocacy story Developed traditional and social media strategies Reviewed existing partnerships Practiced how to effectively deliver presentations and make funding requests

7. OCLC Online Computer Library Center 7 Activity: Refining Your Advocacy Action Plan

8. OCLC Online Computer Library Center 8 Modifying Your Plan Your advocacy plan is flexible. If you cannot meet an objective, consider changing tactics or even the objective itself—whatever helps you meet your advocacy goal.

9. OCLC Online Computer Library Center 9 What Comes Next? No matter what your library environment is like, there are some steps you will need to take to introduce the advocacy plan to your library and get the support that is needed to implement the plan.

10. OCLC Online Computer Library Center 10 Activity: Getting Started: a Road Map What are the first steps you will take when you get back to your library? Q: A: 1.Write down the top five things you learned in this training. 2.Share what you learned with your team. 3.Revisit the Advocacy Action Plan. 4.Take stock of resources, materials, and information you have and need for library advocacy. 5.Check the calendar for upcoming opportunities.

11. OCLC Online Computer Library Center 11 Barriers to Success What are possible barriers to implementation and management of an Advocacy Action Plan? Q: A: People do not follow through and meet deadlines. There are competing library priorities. Ineffective communications. The advocacy team is too small to help implement the plan.

12. OCLC Online Computer Library Center 12 Possible Solutions What are some possible solutions for avoiding or overcoming those barriers? Q: A: Developing a clear schedule (timeline) Setting a realistic advocacy goal Establishing an advocacy team, so one person does not have all work Establishing regular communication within the team

13. OCLC Online Computer Library Center 13 Activity: Building Your Advocacy Team Your advocacy team is made up of the people whose approval you need or help you will rely on to put your advocacy plan into practice. Team members can include people within your library or library association, as well as partners and volunteers.

14. OCLC Online Computer Library Center 14 After the Advocacy Training A Guide To… Securing leadership support Building and empowering a team, and securing peer support Building out your advocacy plan Analyzing your existing partnerships, resources, and success stories Monitoring progress and adjusting your plan

15. OCLC Online Computer Library Center 15 Closing Review your Advocacy Action Plan and make adjustments. Identify the team members who will help you make your advocacy plan a success. Discuss the first steps you will take to introduce your advocacy plan to your library. Reviewing our agenda:

16. OCLC Online Computer Library Center 16 Thank you!

17. OCLC Online Computer Library Center 17 Please fill out your Session Feedback Form. Evaluation