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Presentation transcript:

Down load this presentation at: www.linkedin.com/in/jratkins85 Social Media: How to Grow Your Business J.R. Atkins’85, MBA Social Media Speaker SMB Suite Product Manager, NextCorp Down load this presentation at: www.linkedin.com/in/jratkins85

Agenda What is Social Media Major Social Media Sites 3 Keys to Social Media success Types of Social Media How to Use Social Media Tips for Success Resources

What is Social Media? Wikipedia definition: At its most basic, social media is a shift in how people discover, read and share news, information and content It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.

Social Media Top Sites = business networking = social, personal and now business = micro-blog, business + personal networking = video sharing, podcasting = find & schedule meetings and networking = blog platform

3 Key Principals Be interesting Content is King Give to Get

The Mysterious The same as we have always done, just new tools The Telephone Story Think of something similar ex. Yellow Page

Social Media Types Communication Blog platforms – Blogger, Wordpress, Microblogs – Twitter Social networking – Facebook, LinkedIn Events – Eventful, Meetup.com

Social Media Types Collaboration Wiki – Wikipedia Social bookmarking – Delicious Social News Sites – Digg Opinion sites – epinions.com, Yelp

Social Media Types Multimedia Photo sharing – Flickr, Picasa, Photobucket, Video sharing – YouTube Livecasting – Ustream Music sharing – imeem, The Hype Machine Audiocasting - BlogTalkRadio

Social Media Top Sites = business networking = social, personal and now business = micro-blog, business + personal networking = video sharing, podcasting = find & schedule meetings and networking = blog platform

How to Use Social Media Listening – Use for research to better understand your customers. Talking – Use to spread messages about your company to a more interactive channel Energizing – Use it to super charge the power of brand enthusiasts’ word of mouth. Supporting – Help your customer’s support each other. Helps when you have support costs and natural affinity for each other. Embracing – Integrating your customers into how your business works and help them design your products.

Growing Your Business Decide on your goals and intent. Determine the right tools for you Goals What is your brand’s personality and stories? Content is King! Repurpose. Measure & track results (CRM). Use key words. Link resources. Build a community.

Web Site Blog Twitter Your Social Media Plan LinkedIn FaceBook You Tube

Resources Book: Groundswell by Charlene Li and Josh Bernoff, Forrester Research Book: Twitter Power by Joel Comm Book: Sales 2.0 by Seley & Holloway Book: LinkedIn MBA by Sean Nelson Blog: The Awareness Networks Blog: Paul Gillin

Ask me how to get a complementary workshop on Social Media Thank you for attending: Social Media: How to Grow Your Business J.R. Atkins’85, MBA Social Media Speaker SMB Suite Product Manager, NextCorp Ask me how to get a complementary workshop on Social Media Down load this presentation at: www.linkedin.com/in/jratkins85