NOMINATION FORM FOR COMPETITIVE TRAVEL MARKETING AWARDS

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Presentation transcript:

NOMINATION FORM FOR COMPETITIVE TRAVEL MARKETING AWARDS Name of Nominee: Key Contact: Phone: E-Mail: Advertising time line : Campaign Budget $ 50,000 and Less: Campaign Budget: Over $ 50,000 and Less Than $ 100,000 Campaign Budget: Greater Than $ 100,000

1. Please submit A one-paragraph summary of the project, stating what you wanted to accomplish, what you did to accomplish it, and how well you succeeded.

2. Describe your project goals and objectives.

3. Describe the target audience and primary markets.

4. Describe any secondary markets:

5. Describe the effort’s creative background and strategy.

6. Describe the tracking system used to measure results of the project.

7. Describe the effectiveness and results of the project 7. Describe the effectiveness and results of the project. (Specifically, how many people came to your community as a result of your promotion?)

8. Detail the exact budget for the program, and how it breaks out   8. Detail the exact budget for the program, and how it breaks out. Figures should total the amount of the exact budget.

9. What tracking methods did you use within the program and what were your key results for the effort?