2. 1. COVER SHEET Name Address Business Name Contact Number

3. 2. EXECUTIVE SUMMARY Most important information about your business: Major objectives, how you will achieve them, Expected results… Must be real “grabber” – motivate the reader to go on to the other sections. No Longer Than One Page

4. 3. TABLE OF CONTENTS

5. 4. HISTORY OF THE BUSINESS Background About Owners Each Person’s Contribution Where Did The Idea Came From How Did You Develop It

6. 5. MISSION, VISION & GOALS What Do You Want To Accomplish? When? How? Who Will Do It?

7. 6. DESCRIPTION OF THE PRODUCT Describe Existing Or Planned Product What Is Your Competitive Edge How Are You Planning To Develop It Your Research & Development Plan Trade Mark, If Any List Of Products Or Services

8. 7. DESCRIPTION OF THE BUSINESS Location & Reason For Selecting It Physical Equipment's Needed Is There Any Government Approval Needed? Catalogues, Sheets, Photographs Are Helpful

9. 8. MARKET ANALYSIS Who Is Your Target Market Process Used To Identify Target Market Their Location Why Will They Buy Your Product? Marketing Strategy (How Will You Approach Your Market) Competition Competitor's Action Future Market Condition

10. 9. MANAGEMENT STRUCTURE Management Team Experience Talents Skills Educational Background

11. 10. FINANCIAL DATA Here You Should Show Lenders & Investors Why They Should Risk Their Money On Your Business Idea Educated Assumption About: Expected Revenue Expected Expenses Cash Flow Assumptions Should Be Realistic & Based On Market Analysis

12. ESTIMATED ANNUAL INCOME Income (Revenue) Sales Income Expenses Cost Of Goods Sold Operating Expenses Depreciation - Equipment's Depreciation – furniture Salaries Rent Advertising Insurance Telephone Internet Net profit

13. 11. APPENDIXES Resume Awards Letters Of Recommendation Images (Product, Service, Location..)