Public Awareness PRC Results

Public Awareness PRC Assessment Findings Public Awareness Attendance at Health Events Healthy Lee Initiatives Choose, Commit, Change! PRC Assessment Findings Public Awareness

Participated in a Health Promotion Activity in the Past Year Lower among: Adults age 65+ = 9.1% Men = 10.7% Low-income residents (<200% FPL) = 10.8% % Attended Health Event in Past Year Sources: ● PRC Community Health Surveys, Professional Research Consultants, Inc. [Item 127] ● 2013 PRC National Health Survey, Professional Research Consultants, Inc. Notes: ● Asked of all respondents.

Have Heard of Healthy Lee Community Initiatives (Lee County, 2014) statistically similar by geography % Heard of Healthy Lee Community Initiatives Sources: ● 2014 PRC Community Health Survey, Professional Research Consultants, Inc. [Item 128] Notes: ● Asked of all respondents. ● Hispanics can be of any race. Other race categories are non-Hispanic categorizations (e.g., “White” reflects non-Hispanic White respondents). ● Income categories reflect respondent's household income as a ratio to the federal poverty level (FPL) for their household size. “Low Income” includes households with incomes up to 200% of the federal poverty level; “Mid/High Income” includes households with incomes at 200% or more of the federal poverty level.

Have Heard the “Choose, Commit, Change!” Message (Lee County, 2014) statistically similar by geography % Heard the “Choose, Commit ,Change!” Message Sources: ● 2014 PRC Community Health Survey, Professional Research Consultants, Inc. [Item 129] Notes: ● Asked of all respondents. ● Hispanics can be of any race. Other race categories are non-Hispanic categorizations (e.g., “White” reflects non-Hispanic White respondents). ● Income categories reflect respondent's household income as a ratio to the federal poverty level (FPL) for their household size. “Low Income” includes households with incomes up to 200% of the federal poverty level; “Mid/High Income” includes households with incomes at 200% or more of the federal poverty level.

Healthy Lee Has Impacted Lifestyle Choices (Among Adults Who Have Heard of Healthy Lee Community Initiatives or the Healthy Lee “Choose, Commit, Change!” Message; Lee County, 2014) % Heard the “Choose, Commit ,Change!” Message % Heard of Healthy Lee Community Initiatives Sources: ● 2014 PRC Community Health Survey, Professional Research Consultants, Inc. [Item 194] Notes: ● Asked of respondents who have heard of either Healthy Lee Community Initiatives or the Healthy Lee “Choose, Commit, Change!” message.

Public Awareness www.HealthyLee.com Kevin Newingham & Teri Hansen

Public Awareness Embrace the Healthy Lee brand to implement the Vision of “Collaborating for Community Health.” Create community awareness and engagement in Healthy Lee goals and initiatives. www.HealthyLee.com

Public Awareness – Scorecard

Accomplishments Launched HealthyLee.com – August 2013 Secured initial advertising partners for HealthyLee.com Launched social media sites and began building followers through ongoing content development on HealthyLee.com Promoted HealthyLee.com through speaking engagements and presentations, media relations/publicity, partner engagement Consistently increased visitor traffic and engagement with the HealthyLee.com site www.HealthyLee.com

Opportunities for Improvement Drive more partner engagement and support of Healthylee.com through increased use of free opportunities Drive more visitors to HealthyLee.com by providing expanded content and relevant information Increase Advertisers on HealthyLee.com to provide ongoing revenues to continue promotion www.HealthyLee.com

Next Steps Targeted marketing to community groups to promote HealthyLee.com and encourage engagement with the site Engage other Healthy Lee partners to advertise or help solicit advertising on HealthyLee.com Roll out key marketing and publicity initiatives as revenue is generated www.HealthyLee.com

Public Awareness of Healthy Lee We are on track to reach the public awareness goals for Healthy Lee. Yes No

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