1. © 2017 Good Works Health, US Patents: 7,668,735; 7,945,459; 7,945,460.

2. mission statement
Good Works Health is a proven, cause-marketing platform that offers health care professionals a unique opportunity to donate their time to a charity of their choice.

3. Precise NP Promotion & Education
Unparalleled engagement platform that captures HCP insights and closes the analytics / marketing loop with the Field
80% of HCP participants will change the way they will practice based on what they learned in GWH programs
Maximize ROI through precise targeting and scalability
Pay for only completed engagements
97% HCP completion rate of a started GWH segment
Independently measured ROI of 415%
HCPs are eager to participate to support public charities of their choice
95% of HCPs rank their experience with a GWH program as good to excellent with over 55% ranking it excellent

4. Advantages of Good Works Health vs. Non-Personal Platforms
Precise targeting authenticated against client target list
Incentivized through regulatory-admissible charitable donations
Leverages medical associations and non-profit relationships to expand marketing reach
Industry leading engagement and satisfaction level with customers
Program is pay for performance, limiting risk
Variable accuracy in targeting
Content restrictions and some forfeit of control
Substantial media buy required
Inherent challenges to “Fight through the clutter”

5. How It Works
HCPs recruited via Rep, , or 501(c)3 invitation based on target list
HCP responds to queries / provides feedback
HCP selects 501(c)3 for donation
Survey and Engagement Data linked to CRM
HCP reviews content (Static, Video, Mobile, Live Event participation)
HCP is notified when new content is available
Upon program completion, company rep is notified and provided engagement and survey data from specific HCP, to drive closed-loop follow up communications

6. Recruitment & Content Match to Target List, or against GWH HCP lists
Recruit via medical society / 501(c)3 invitation, company invitation, rep visit, GWH invitation or at live events such as a congress or expo
100% accuracy in target reach – invite only participation
Platform is 100% flexible for any content medium
Static content, Video, Games, Interactive Detail, Patient Case Review, Live Event (with chat and video capabilities)
Most content mediums are available through mobile or desktop
Repurpose existing content or generate new content

7. Surveys & Donations
Aggregate and participant-level response data is available in real-time
Integration into client’s CRM software; or viewed through a customized app for sales force’s smart phones and tablets.
Provides Closed-Loop Marketing insights to assess current clinical practices and drive relevant communications to that individual following program completion
Participants have the option to select any IRS approved public 501(c)3 or choose a featured charity to direct the program sponsor’s charitable donation.
Advocacy organizations are fervent supporters, as program supports fund raising efforts
All donations are captured and reported in real-time
Clients generate Good Will among HCPs, sales reps and the community.