The 7 functions of Marketing

Slides:

Advertisements

Similar presentations

The Functions of Marketing.

Advertisements

What is Marketing? Today, more than any time in history, the sports and entertainment industries have become two of the most profitable industries in the.

The Functions of Marketing

The 7 Functions of Marketing!

BRO Time: Marketing Review

3.01 Fashion Marketing.

Marketing All Around Us! 2nd Period Marketing Principles.

Marketing in Today’s World

Examining Marketing and Business The Functions of Marketing Marketing I Competency #39- Explain the functions involved in marketing goods and services.

The Marketing Functions

Marketing in Today’s World

2.02Classify the functions of marketing and the marketing mix.

The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,

Marketing I Curriculum Guide. The World of Marketing Standard 1.

Marketing Is Everywhere!!

Functions of Marketing

1 Understand principles of marketing.. 2 Functions of Marketing  What happens during the marketing process?  Businesses are involved in the process.

The World of Marketing Chapter 1, Section 1. The process of planning, pricing, promoting, selling, and distributing goods, services, or ideas to create.

Read to Learn Define marketing. Identify the functions of marketing. List the elements of the marketing mix.

Copyright © Texas Education Agency, All Rights Reserved.

Copyright © Texas Education Agency, All Rights Reserved.

Chapter 13 Marketing in Today’s World. BASICS OF MARKETING: (abbreviated as MKTG) MARKET- a group of customers who share common wants and needs. (NOTE:

Chapter 13 Marketing in Today’s World Section 13.1 Marketing Essentials.

A Marketing Review Marketing Co-op. Marketing O The process of planning pricing, promoting, selling, and distributing products to satisfy customers’ needs.

Sports and Entertainment Marketing I Explain the basic concepts of marketing.

Marketing Functions SERM #42.

FUNCTIONS OF MARKETING. PURCHASING Buying goods/services for the business operation.

2.02Classify the functions of marketing and the marketing mix.

Product/service Management Designing, producing, maintaining, improving, and obtaining products to meet customer’s wants and needs. Designing, producing,

Marketing I Curriculum Guide. The World of Marketing Standard 1.

 Marketing Co-op. The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for a firm. All the marketing.

Sports and Entertainment Marketing 2.01 Explain the concept of marketing.

Marketing 101 Marketing 101 -What is Marketing? -What is Fashion Merchandising?

Marketing ESSENTIALS Marketing August 28, 2014 Slogans and Logos Presentations Intro to Marketing Notes Functions of Marketing Research.

2 SECTION 1.1 What Is Marketing What You'll Learn  The meaning of marketing  The foundations of marketing  The functions of marketing.

Click here to advance to the next slide.

UNIT C The Business of Fashion

UNIT C The Business of Fashion

Marketing in Today’s World

Understand marketing’s role and function in business to facilitate economic exchanges with customers. Marketing Indicator 1.01.

Marketing Functions.

Marketing Review What is marketing?

Sports and Entertainment Marketing

Marketing? What you think it is….

WF Sports and Entertainment Marketing I

MARKETING FUNCTIONS & UTILITIES

The World of Marketing Standard 1.

7 Functions of Marketing

Introduction to marketing

The Functions of Marketing

7 functions of Marketing

7 functions of Marketing

Chapter 1 – Section 1 Defining Marketing

October 5 & 6, 2016 OBJECTIVES Describe trends in marketing

Marketing During the Holidays Bellringer

Marketing & The Marketing concept

Students can distinguish between a good and service

Marketing Is All Around Us

Sports and Entertainment Marketing

Marketing and the Marketing Concept

Marketing Functions Marketing Co-Op.

Marketing Functions SERM #42.

Ch. 13 Marketing in Today’s World

The 7 Marketing Functions

Indicator 1.04 – Employ marketing information to develop a marketing plan Part 1.

The World of Marketing Standard 1.

Journal About… Last class, you presented your “You on You” campaign. Based on that experience, take a few minutes to journal about the question below:

Marketing is All Around Us

Students can distinguish between a good and service

Presentation transcript:

The 7 functions of Marketing

The 7 Functions of Marketing Financing Marketing Information Management Pricing Product/Service Management Promotion Selling Distribution

Financing Getting the money needed to finance the operation of a business Decisions regarding offering credit (payment options) to customers

Marketing Information Management Process of collecting information about customer trends, and competitor products Marketing Research Used to determine customer demographics, buying habits, and attitudes Ex: J. Crew asks for your zip code before you purchase something.

Pricing How much to charge for goods and services Most decisions take competition into consideration

Product/Service Management Obtaining, developing, maintaining, and improving a product or product line to respond to customer needs and wants

Product/Service Management

Promotion Example 1 Example 2 Any form of communication used to inform, persuade, or remind people about a business’s products Example 1 Example 2 American Eagle has a Back to School sale in the beginning of September Free hats are given away at a baseball game

Selling Providing customers with goods and services they want to buy This includes retail and business to business Ex: A sales person answers questions about the operation of a running watch

Distribution Making decisions about where to sell the product and how it gets there Ex: Redskins Apparel Redskins Store (Dulles and Fair Oaks Mall) JCPenney, Kohls Online Website

Distribution Making decisions about where to sell the product and how it gets there Ex: Redskins Apparel Redskins Store (Dulles and Fair Oaks Mall) JCPenney, Kohls Online Website