1. Marketing Functions
SERM #42

2. The 6 Marketing Functions
Selling
Pricing
Promotion
Distribution
Product/service management
Marketing-information management

3. Selling Providing customers with goods and services they want to buy.
This includes retail and business to business

4. Selling Example Business to Business Business to Consumer
Corporate Luxury Boxes
Business to Consumer
Club Seating

5. Pricing How much to charge for goods and services
Most decisions take competition into consideration

6. Pricing Example
Ex: Tickets to a Raven’s game are sold on a mark- up of 25%, based on cost.

7. Promotion
Any form of communication used to inform, persuade, or remind people about a business’s products

8. Promotion example
Ex: Free baseball hats are given away at a baseball game
Ex: banner ads on website

9. Distribution
Making decisions about where to sell the product and how it gets there

10. Distribution Example
Ex: Bands pack trailers and busses to transport their equipment to and from venues.

11. Product/Service Management
Obtaining, developing, maintaining, and improving a product or product line in respond to customer needs and wants

12. Product Service Management Example
Ex: See how the Coca-Cola bottles have changed with the times and with customer’s needs and wants! 

13. Marketing Information Management
Process of collecting information about customer trends, and competitor products
Marketing Research
Used to determine customer demographics, buying habits, and attitudes
How do we get this information?
Surveys
Google search history
Reward cards
Credit card purchases

14. Marketing Information Management Example
Ex: J.Crew asks for your zip code before you purchase something.

15. Activity
Apply the Marketing Functions to the Fantasy Football