1 Designer: Malissa Covington Product Manager: Ernie Hall Brand Manager: Cathy Hitz HomeCrest Creative Brief – Cambridge Sorrel w/Ebony Glaze & Onyx Launch: August 17 th 2009 Order Date: May 7 th 2009

2 AOK Creative Brief – Section 2 – Business Case Commercial Reason:. Competitive Positioning: Product Features / Benefits: Features Benefits New Finish- Onyx

3 HomeCrest Creative Brief – Section 3 – Photography Set Design Floor Plan Overall

4 HomeCrest Creative Brief – Section 3 – Photography Set Design Floor Plan- Kitchen and Entertainment Center Entertainment Center Kitchen SB24 OSC FB & BB10 W9648BP

5 HomeCrest Creative Brief – Section 3 – Photography Set Design Elevation 1- Entertainment Center in Cambridge Onyx Skin with WTEP96 Skin with WTEP84 sides and Back W1824-L, W1824-R and all shelves should be pulled 3 from the wall. Skin with WTEP96 Skin with WTEP84 Skin with WWEP36Use SP2484 Cut down to 16 deep wrap in CTMR Use SP2484 Cut down to 13 deep wrap in CTMR *SCRIBE *The SCRIBE should be used with the ¼ squared edge facing out in order to allow enough room for the doors to open and not rub the adjacent cabinets that are 15 deep. Use SP2484 Cut down to 15 deep Use ISM around the W9648BP to create a more finished look. Skin with WWEP36

6 HomeCrest Creative Brief – Section 3 – Photography Set Design Elevation 2- Kitchen and Peninsula in Cambridge Sorrel w/Ebony Glaze Peninsula WDOP54 *SCRIBE Skin with WWEP30 Skin with WTEP84 W1536 Door Only BDOP *The SCRIBE should be used with the ¼ squared edge facing out in order to allow enough room for the doors to open and not rub the adjacent cabinets that are 15 deep.

7 HomeCrest Creative Brief – Section 3 – Photography Set Design Elevation 3- Kitchen in Cambridge Sorrel w/ Ebony Glaze F396 cut to ½ WTEP96 Skin with WBEP

8 HomeCrest Creative Brief – Section 3 – Photography Set Design Rendering 1

9 HomeCrest Creative Brief – Section 3 – Photography Set Design Rendering 2

10 HomeCrest Creative Brief – Section 4 – Photography Specifications Countertop: Wilson Art Deep star Agate: Faucet: Moen Model # S712CSL Hardware: PP07 & PK06 Sink: Moen Model # Overall Set Description: Light – Natural Lighting since so many nice large windows. Puck lights in Glass cabinets and above sink area. Also light fixture above island. Fabrics – Towels around sink. Large area rug in living room area. Nice nutural colored sectional sofa. Accessories (Propping) – Minimal, Fresh. More transitional than traditional. Flooring: Lowes Rialto Noce Porcelain Tile 12X12 Item #: Model#: G3TG19

11 HomeCrest Creative Brief – Section 4 – Photography Specifications Wall color not show. Please look at actual sample. Paint: Wall – Behr Village Square 730D-5 Lighting Fixture- Lowes Item# Island Faucet: Moen Waterhill Model# S611CSL Island Sink: Moen Excalibur Model# Island- Cambridge Onyx Moulding Stack (Kitchen Only) Range: GE 30 Gas Range Model # JGSP28SENSS Hood: GE 30 Hood Model # JV936DSS