The Dynamic Marketing Company Version 1.0

WHERE CONSUMERS DECIDE AND ADS CAN INFLUENCE WORK HOME TRAVELING CAFE Prospecting – a new opportunity

WHY PROSPECTING IS IMPORTANT Find In-Market Users Customise Strategies Reduce wastage by precision targeting web users in-market for your services Develop a bespoke approach for each each business and every campaign Drive New Customers Maximise Engagement Bring new visitors to your site who will become your new customer base Personalise ads with the most relevant message or product

DATA DRIVEN TARGETING | Finding new, in-market customers Geolocation Location by town, city, postcode, lat/long Lookalikes Custom ID created from conversion data In-Market Audience Lifestyle and purchase intent Temporal Time of day and day of week Demographic Age, gender, socio-economic group Real-time Decisions Products & Promotions Specific messaging and relevancy Contextual & Microsites Unique data and inventory Language & Nationality Local languages and customs Device & Situational At home, at work or on the move Weather Actual conditions at user’s location

ADVERTISER & MARKET DATA Secure, Protected Data Environment 1st Party Data 2nd & 3rd Party Data CLIENT PARTNER Address Lifestyle segment Age Purchase Intent Gender Demographic # Online Browsing History Location & Device Offline Purchase History Work/Home User data held by site owner User data held by Crimtan

DYNAMIC OPTIMISATION IN PRACTICE 1. Identify Prospecting Customer 2. DMP Establishes User Profile 3. DSP Delivers Relevant Creative Gender Male Age 18-24 Income Medium AMAZING BARS AND NIGHTLIFE Interest & Intent Segments Travel, Entertainment, Music Life stage Just left college, university Discover the best nights out in Edinburgh User Location Sheffield Cookie ID #26c57bf752 Gender Female Age 35-44 Income High THE EDINBURGH RESTAURANT FESTIVAL Interest & Intent Segments Travel, Foodie, Arts & Culture Life stage Getting Married > Find out what’s happening User Location Nottingham Cookie ID #29a53bf245

SYNC ONLINE CAMPAIGNS WITH OFFLINE MEDIA Amplify offline media activity with an integrated digital campaign Geolocation, Time, Situation & Custom Data Overlays

| DATA PLANNING & INSIGHTS See what data helps boost campaign performance the most See relative attributes of visitors who purchase to those who don’t Have immediately actionable data for targeted delivery and optimisation Build custom audience groups to launch your campaign MARKET OVERVIEW OF ONLINE ECOSYSTEM See size of available targeting and optimisation data across all UK online web users – not just site visitors. Measure relative visitor profile and convertor performance indexed against rest of web. Audience segment Device Geo location Demographics Home/Work

PERFORMANCE BY GEO Key Insights: Broad interest from all over the UK and Northern Ireland. The bulk of interest comes from the North West, Yorkshire and the Midlands. Top performing cities include Stoke, Newcastle upon Tyne,, Preston, Liverpool Key: Bubble size: market reach Colour: conversion rate index (green is better than average; red lower than average)

PERFORMANCE BY DEMOGRAPHY Key Insights Majority of visitors use the site after 7 o’clock at night Predominantly female aged between 35 & 54. Medium and high income Visitors generally use site when at home

PERFORMANCE BY AUDIENCE SEGMENT Key Insights: Top segment is Travel. There are other strong performing segments including Leaving The Nest, Getting Married. Key: Y-axis: size of the segment by market reach (higher = bigger) X-axis: segment propensity to convert (higher = better)

AUDIENCE NUMBERS BY SEGMENT The slide shows visitor numbers by Audience Segment Key Insights: Here bookings or conversions come from different segments to the general visitors Top performing (converting) segments were Travel, Leaving The Nest & Getting Married Top Visitor segments (by unique visitors) were Travel, Business, Academic and Entertainment All your visitors may not all be of equal value

ARCHITECT™ CASE STUDY | HOBURNE HOLIDAYS Most interest Least interest Average interest Level of interest at different locations Area Least interested in visiting a Hoburne Holiday Park Seven holiday parks situated in South West England Area most interested in visiting a Hoburne Holiday Park. Concentrating ad spend in this region would produce the greatest ROI

ARCHITECT™ CASE STUDY | SOUTHERN TRAINS Locations of visitors to Southern Train services website Size of each dot is relative the total user traffic to Southern Train’s site Red area shows how Crimtan Architect can define and accurately target relevant postcodes of potential Southern Train customers Route Map

UNIQUE DATA & TECHNOLOGY TRUSTED PARTNER UNIQUE DATA & TECHNOLOGY EXCEPTIONAL SERVICE AMAZING RESULTS