BUSINESS PLAN : ONLINE ADVERTISING WEBSITE PRESENTED BY : NOR HARYATI MOHAMAD SUFFIAN HALINA HUSSIN NORHAIZA ABDULL HAMID The eternal love wedding portal

VALUE PROPOSITION REVENUE MODEL MARKET STRATEGY COMPETITIVE ADVANTAGES COMPETITIVE ENVIRONMENT MARKET OPPURTUNITIES ORGANIZATION DEVELOPMENT MANAGEMENT TEAM Business model

Will operate on 1 st January Business idea concept based on providing Advertising Platform for businesses related with wedding services Based on 2 categories: Wedding concept Wedding services Introduction

Nature of Business: Provide online advertising services for other businesses which related with wedding preparations. Motivation: Experience Background Company

Objective To provide the convenience information about the wedding facilities to customer To give best service for our customer To support this industries by providing attractive platform for advertising

Mission: Expend the business throughout the Malaysia Vision: To be known as the best and famous wedding portal company in Malaysia Mission & Vision

Value proposition 2 types of value proposition: 1. Customer value proposition - give a convenience website because all the information about the wedding facilities is able to access very easy and quick in one-stop center 2. Partner value proposition – provide sharing website among the potential partners by doing the similar product and services where is related with wedding purposes.

Revenue model How our business make money ? BUSINESS MODEL – b2b B2B – Affiliate (used our website to advertise or link their business website)

Revenue model Classification of business revenue model 1. COST PERCLICK Advertisement is charged based on the number of clicks it gets through the advertising site. 2. COST PER IMPRESSION Advertisement is charged based on the number of impression it gets through the advertising site. 3. PAY PER LEAD Advertisement is charged for every successful lead such as signup for a hosting service.

Revenue model 4.PPS Advertisement is charged a commission for every successful sale that it contributes. 5.SPONSERED ADV Can be permanent or rotation: All the cost or pay to website is through the PAYPAL and also CIMB Click The charges of each type of revenue model based on rate that our partners agreed and it stated on the Term and Condition and Registration Form that they have to filled when the affiliate decide to earning our website.

Market Strategy TARGET MARKET Customer high end customer elite group – based income and age Affiliate Exclusive Service and Product Very Professional and Popular Having experience

Market strategy Four P PRODUCT PRICE PLACE PROMOTION Maintain website Good keyword Simple design Optimization Easy navigation Fresh content Book mark able Not crowded & clean Easy downloading Price is reasonable High Quality at Low price Discount Promotion package To create the awareness – used the conventional Ex : Pamphlet, TV, radio and also selling approach Online – Adwords SEO Listing into search engine by Ex : Google Adword Social Network. Group Overture.com Go click.com Mudah.com

Competitive Advantages THE ETERNAL LOVE WEDDING PORTAL Online Advertising Business as one stop. All the services in one website: User friendly Clean Customize Service Communication More Effective Powerful in reaching new market by using online Customer find the wedding services through internet OTHER COMPETITORS Different Service Online Business in different Less info about other services Offline or Conventional Business Very Complicated Crowded Less reaching market Business find customer

Competitive Advantages THE ETERNAL LOVE WEDDING PORTAL Based on target market: Customer Elite Group (high end customer) Affiliate and visitor from different Ethnic Affiliate Very popular and professional wedding planner, services. High Quality at Low Price for using our website OTHER COMPETITORS Similar Services Anyone who looking for the services. There are advertising services charges at high rate for low Quality.

Competitive Environment External Factors that influence the competitive to this business 1. COMPETITORS a lot of competitors in this business High competitors will create challenges Help to advertise their product 2. TECHNOLOGY TRENDS Businesses go to online - more effective by using social network and search engine (ad word and ad sense). Easy and free develop business website Info search – through laptop as well as i-phone, blackberry and etc

Competitive Environment External Factors that influence the competitive to this business 3. ECONOMIC SITUATION Effect of DD and SS Stability in eco – increasing the Purchasing Power so DD and SS increasing for the product and services increasing. 4. SOCIAL Malaysian people – different Ethnic 1 Malaysia

Competitive environment External Factors that influence the competitive to this business 3. HUMAN CAPITAL Our Affiliate - very professional and have experience involve to the business for so long Hire the students from IT background 4. TREND AND LIFESTYLE Married - Age 27 and above(Women) 30 and Above (Men)

Market Opportunities SWOT Analysis: Strength - The partnerships that manage this business have ability to run the business very well because most of us have a education background in various field such as management, business and also IT. Weakness - There are other business that provide same business wedding portal Opportunities - Economic is much more stable and increasing demand for the product because customer will look for the wedding portal to make the preparation by full package. Threats - Price competition among the competitors in giving low price.

Organization Development Device that require on developing website: 1. Personal computer 2. Internet connection 3. Knowledge of programming language 4. Good marketing plan 5. PHP language

Management Team Marketing Manager General Manager IT Manager