SHRM CERTIFICATION MARKETING TOOLS VOLUNTEER LEADERS’ SUMMIT 2015 NOVEMBER 19-21, 2015 | WASHINGTON, DC WEBCAST – MARCH 20, 2015 Lisa-Marie Strope & Kelly Cusick SHRM CERTIFICATION MARKETING TOOLS

Covering Today Certification Marketing Resources Review available marketing tactics and how to implement them. Creating a Marketing Plan Discuss how and when to market your certification preparation programs. Brainstorming Share what’s worked for you, what hasn’t, walk away with new ideas for 2016!

Where Do I Find Marketing Tools?

Promoting SHRM Certification

November 2015 VOLUNTEER LEADERS’ SUMMIT ©SHRM 2015 Promoting SHRM Exam November 2015 VOLUNTEER LEADERS’ SUMMIT ©SHRM 2015

Promoting SHRM Exam Exam Deadline E-mails Certification Videos

Promoting Cert Prep

Promoting Cert Prep Website & E-Mail Copy Hosting a Study Group copy Partnering with an Education Partner copy

Promoting Cert Prep Customizable Flyer Insert your Chapter URL and Logo to print this PDF for onsite events or to e-mail to your members.

Promoting Cert Prep Tile ad This ad can be used on your website or e-mails and should be linked to your program content.

Promoting Cert Prep PDFs For Your Events

Additional Resources Share the SHRM BoCK graphic image, the SHRM BoCK brochure and SHRM Certification Handbook in your e-mail, on your website or e-newsletters

Promoting Recertification

Promoting the Pathway shrmcertification.org/pathway

You’ve Got Tools. How about a Plan? Step One: Understand your audience and goals Step Two: Identify the tactics and timing to reach them WEBSITE EMAIL OUTREACH EVENTS ACTIVITIES

Website Update Your Website- Dec, May Include value of certification and how to get certified. Highlight course information. Provide easy access to registration.

E-mail Pathway Email*- Dec Course Promotion Email- Jan, Feb, July, Aug, Sept Early Exam Deadline Email- Mar, Oct Late Exam Deadline Email- Apr, Nov * Timing is essential with deadline of 12/31/2015

Outreach Newsletter Mention (or postcard) - January, August

Events Host an Info Session or Event- January & July

Activities Gather Testimonials- June- Aug Social Media Posts- Feb, Mar, Apr, Sep, Oct, Nov http://learnhrm.shrm.org/my-shrm-story

2016 Chapter Certification Marketing Plan

Plan For Success Incorporate Volunteers Cross Market Track Your Efforts Tell Personal Stories About Certification

Brainstorming Meet at your table to discuss: What’s Working? What’s Not? Messages for Members? New Ideas to Share

THANKS!