1. Regional Council Summit Cornelia Springer, CAE Operations Director, HR Certification Institute February 26, 2010

2. Agenda 2009 Year in Review 2010 Key Initiatives Key Messages to Communicate Communication Vehicles Resources

3. 2009 Year-End Results 1.Applications ReceivedExaminees 2.Pass Rate May/JuneDec./Jan 3.20,027 individuals recertified for a rate of 76%. 4.Reviewed 7110 program submissions 4378 were from SHRM affiliates. PHR/SPHR = 32,006 GPHR= 908 CA = 338 PHR/SPHR = 26,240 GPHR = 706 CA = 307 PHR= 59% SPHR= 52% GPHR = 57% CA = 53% PHR= 60% SPHR= 53% GPHR = 56% CA = 60%

4. Other 2009 Accomplishments Launched certificant directory Developed GPHR assessment exam Began developed of global strategy Conducted an efficiency review

5. Certificants Growing In Numbers More than 104,000 HR professionals in 70+ countries have achieved HR certification: 58,733 PHR ® 44,455 SPHR ® 1,546 GPHR ® 449 PHR-CA ® / SPHR-CA ® Approx. 55% are SHRM members Breakdown by state on hrci.org>certification

6. 2010 Priorities 1.Increase applications by 5% from 2009 2.Recertification 74% of those due or 19,032 3.Prepare for the 2011 exam eligibility requirement changes 4.Launch new hrci.org website end of April 5.PHR/SPHR practice analysis study 6.Conducting customer satisfaction surveys PHR/SPHR= 33,600 GPHR= 950 CA = 400

7. Important Messages to Communicate

8. Certification Exam Information PHR®SPHR®GPHR®California ContentsOperational & Tactical Strategic /PolicyInternational HR Practices & Assignment Management California Laws and Practices Pass Rates59-67%52-60%56-70%52-72% Exam Format225 multiple- choice questions 165 multiple- choice questions 125 multiple- choice questions Exam DurationFour hours Three hoursTwo hours & 15 minutes Exam Application Dates Spring Testing Period Jan 11 – March 12, 2010 March 13- April 16 late registration ($50 late fee applied) Winter Testing Period July 12– October 8, 2010 Oct 9-Nov. 12 late registration ($50 late fee applied) Testing DatesSpring 1 May 2010 – 30 June 2010 Winter 1 Dec 2010 – 31 January 2011 Spring 1 May 2010 – 2 June 2010* Winter 1 Dec 2010 – 31 Dec 2010

9. PROFILE OF AN IDEAL CANDIDATE THE PHR CANDIDATETHE SPHR CANDIDATETHE GPHR CANDIDATE Has two to four years of exempt-level (professional) generalist experience. Has not had progressive HR work experience by virtue of career length. Focuses on program implementation rather than creation. Focuses impact on the organization within HR function rather than organization wide. Has six to eight years of progressive exempt-level (professional) experience. Understands the business, not just the HR function. Designs and plans rather than implements. Makes decisions that have an impact within and outside the organization. Has at least two years of exempt-level (professional) experience in international HR practices. Has core knowledge of the organization’s international HR activities. Develops and implements global HR strategies. Makes decisions that affect international HR operations and international assignments. 12 Only two testing windows left Current Eligibility Requirements To be eligible for the PHR, SPHR or GPHR exam you must have at least TWO YEARS of PROFESSIONAL (exempt-level) HR experience

10. New Eligibility Requirements NEW ELIGIBILITY REQUIREMENTS (Starts May/June 2011 Window) PHR ELIGIBILITYSPHR ELIGIBILITYGPHR ELIGIBILITY  1 year of demonstrated exempt-level HR experience with a Master’s degree or higher  2 years of demonstrated exempt-level HR experience with a Bachelor’s degree  4 years of demonstrated exempt-level HR experience with less than a Bachelor’s degree  4 years of demonstrated exempt-level HR experience with a Master’s degree or higher  5 years of demonstrated exempt-level HR experience with a Bachelor’s degree  7 years of demonstrated exempt-level HR experience with less than a Bachelor’s degree  2 years of demonstrated global exempt-level HR experience with a Master’s degree or higher  3 years of demonstrated exempt-level HR experience (with 2 of the 3 being global HR experience) with a Bachelor’s degree  4 years of demonstrated exempt-level HR experience (with 2 of the 4 being global HR experience) with less than a Bachelor’s degree 19

11. How We Can Communicate We “talk” to you all through: –SHRM’s Leaders Edge Monthly Newsletter –Certified Mail quarterly newsletter Ideas for recertification –Quarterly webinar/conf calls Schedule on Shrm.org> VLRC Tell us what you want to hear at marketing@hrci.org marketing@hrci.org –SHRM VRLC or hrci.org/volunteers –Email communication as needed for important updates You can reach the HR Certification Institute by: –Email general questions to: Marketing@hrci.org Marketing@hrci.org –Email questions about pre-approval programs to: AFC@hrci.orgAFC@hrci.org –1-866-898-4724 Talk to your certification counterparts through the Certification CLA discussion group on SHRM Connect

12. Resources HR Certification Marketing Tool Kit WWW.HRCI.ORG/VOLUNTEERS –PowerPoint presentations –Marketing collateral –Ideas for celebrating newly certified Pre-Approved Programs www.hrci.org -On-line application for submitting programs for pre-approval -COMING SOON- Webinar style training

13. Resources SHRM Volunteer Resource Center WWW.SHRM.ORG Communities>Volunteer Resources –Test preparation information –Ads for print & online –CLA Orientation webcast & Q & A

14. Resources SHRM Connect www.community.shrm.org Join the Certification CLA Volunteer Discussion Group

15. Take Aways 1.Communicate the application submission deadlines –Two testing windows left before eligibility requirement change 2.Know the new eligibility requirements 3.Look for the launch of our new website 4.Let us know what other tools/resources would be helpful Share your successes and questions on SHRM Connect

16. QUESTIONS