UNIVERSITY OF COLORADO FOOTBALL RECRUITMENT PROJECT

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UNIVERSITY OF COLORADO FOOTBALL RECRUITMENT PROJECT Ryan Weiss Joyce Li Mark Vazquez John Mills

CU Football The Current Situation Current Recruitment Strategy’s Effect on the University: Team Performance Record Game Attendance Media Coverage University Recognition Endorsements Highly ranked High School Athletes CU Football must enhance recruitment efforts in order to compete with other Division 1 Universities in acquiring highly ranked High School athletes. ryan

Project Deliverable The Client’s request The Groundwork Create 8-10 images targeted at 120 elite potential recruits Poster-Like Images The Groundwork Highlight the potential student athlete’s “Journey through CU” From Signing Day to Graduation Football Experiences Student Life Personalize images with athletes’ names and head shots ryan

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Project Execution Printing Process Template Distribution Process Athletes Names and Faces CU printers at Gate 11 Pop-up images Template Distribution Process 9 Images 2 per month January-March 3 in April mark

CU Football’s Future The Recruitment Program The Football Team personalization The Football Team Record Improvement Fan Satisfaction School Pride mark