13 October 2011 NETS Conference Distracted Driving 13 October 2011 NETS Conference Mike Watson Global Road Safety Manager Confidential

Move towards generative culture PATHOLOGICAL CULTURE Who cares as long as we’re not caught REACTIVE CULTURE Safety is important, we do a lot every time we have an accident CALCULATIVE CULTURE We have systems in place to manage all hazards PROACTIVE CULTURE We work on the problems that we still find GENERATIVE CULTURE This is how we do business around here FLAGSHIP ACTIVE PARTICIPATION UNACCEPTABLE FOUNDATION FULL IMPLEMENTATION Confidential

“Poor safety is nothing more than a lack of leadership.” “Safety is not only our number one priority and value, it is a fundamental reflection of our performance” Peter Vosser – CEO Royal Dutch Shell

Why do people err?

Distracted Driving Types of Driver distractions: Use of mobile phone Reading a map Dashboard dining Adjusting radio, air conditioning Objects on wind screen Moving objects in the vehicle Personal grooming Outside distractions When people are distracted, they: Drift to another lane Tailgate Cut someone off Confidential

What does Shell do to minimize risk? Decade of Action What does Shell do to minimize risk? Do not operate a mobile phone while driving and drive at a safe speed No alcohol or drugs Follow the JMP, adhere to the driving hours and rest-break regulations 12 Life-Saving Rules: Our 12 Life-Saving Rules are the next step in our Goal Zero Journey. The 12 Life-Saving Rules reinforce what employees and contractors must know and do to prevent serious injuries or fatalities. Although office conditions are very different than refinery conditions, all Shell sites have these mandatory rules in place.   The rules are there to create structural safety behaviour. If the rules are ingrained in the minds of the employee that works at a Shell office, then they will apply them when they visit any refinery or gas-to-liquids plant - knowing that the rules will help them stay safe. First and foremost we have Shell worldwide Road Safety Standards, which set minimum road safety requirements for Shell – and its contractors. Road Safety: Four of the Life-Saving Rules are related to road safety. They are: Wear your seat belt Do not operate a mobile phone while driving and drive at a safe speed Follow the Journey Management Plan, adhere to the driving hours and rest-break regulations No alcohol or drugs It’s important to note that we operate in areas of the world where public infrastructure and legislation are not in place and where other parties may not comply with existing road safety controls, for example speed limits, seatbelt use, or using mobile phones while driving. Wear your seat belt Road safety – Decade of Action

Use of technology - IVMS From installing an IVMS device It is not just installing the IVMS device; the crucial part of the process is providing feedback to the driver in a positive manner. Positive feedback is much more effective than negative feedback. To improving driver behaviour February 2011

Use of technology - IVMS System to improve driver behaviour by monitoring key driving characteristics and provide feedback to the driver Key characteristics we track: Speeding Harsh acceleration Harsh deceleration Driving hours Seat belt compliance Night driving GPS vehicle tracking Driver identification IVMS settings in line with OGP requirements Legal issues (data privacy requirements) Confidential