E-MARKETING

Definition ELECTRONIC MARKETING is the marketing of products using electronic technology to determine the consumer market. Emarketing compasses all the activities a business conduct via World wide web (WWW) with the aim of attracting new business, retaining current business and developing its brand identity

What is E-Marketing:- Email marketing is directly marketing a commercial message to a group of people using email. Email marketing can be done to either sold lists or a current customer database. The terms e-Marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

Why is it important ? When implemented correctly, the return on investment  from e-Marketing can far exceed that of traditional marketing strategies. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet Marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium.

Social Media Marketing: Careers in Internet Marketing Search Engine Optimization Social Media Marketing: Search Engine Marketing E-mail Marketing

HOW E-MARKETING IS BETTER THAN TRADITIONAL MARKETING Interactive advertising Methods of digital marketing is less expensive E-marketing is marketing to consumers through online channels like websites and online banner advertisements. TRADITIONAL MARKETING Contact from one side Traditional marketing methods more expensive It refers to offline marketing tactics such as print advertisements, television and radio ads, direct mail and trade show advertising. 

Scope of E-marketing Internet marketing allows the marketer. To reach consumers in a wide range of ways. It is considered to be a broad scope. E-marketing ties together the creativity and technical aspects.

Objectives Specific Measureable Action-oriented Realistic Time Specific Awareness:- Create Desire / Attraction Motivate Transaction

E-Marketing tools Online marketing tools include websites , social media and online advertising. Use of social media Marketing plan Social media is the latest marketing buzz, touted by both online and offline marketing experts way to reach customers

E-MARKETING STATISTICS 20% of the population is Online. Among Internet users, highest percentage of shopping online in South Korea, where 99% of those with Internet access have used it to shop, followed by UK(97%)Germany (97%) . Online shopping sales in Asia to reach US$168.7 billion.

The Importance of E-Marketing Interactive Nature Consumers Search Online Establish Authority Inbound Marketing

ROLE OF E-MARKETING The role of e-marketing is to help in relating the product to their customers and prospective consumers in a convenient way.. As of today, it is said that “EITHER WAYS LEAD TO THE INTERNET.” Just a simple click in surfing the Internet would give you what you want and need

Advantages of e-Marketing Following are some of the advantages of e-Marketing: Extremely low risk Reduction in costs through automation and use of electronic media Faster response to both marketers and the end user Increased ability to measure and collect data Opens the possibility to a market of one through personalisation Increased interactivity Increased exposure of products and services Boundless universal accessibility

Disadvantages of e-Marketing Following are some disadvantages of e-Marketing: Dependability on technology Security, privacy issues Maintenance costs due to a constantly evolving environment Higher transparency of pricing and increased price competition Worldwide competition through globalisation

Some of the online shopping sites with their average ratings Some of the sites of Electronic marketing Flipkart.com(4.76) eBay .in (www.ebay.com) Tradus.com(5.32) Futurebazaar.com(5.39) infibeam.com(5.69) Homeshop18.com(5.82) Yebhi.com(5.88) Snapdeal.com(5.93) Buy the price,com(5.99

CONCLUSION Online marketing, especially search engine marketing will continue growing in double digits in the next few years At the same time there are an increasing number of households using the internet and search engines

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