LO: To be able to demonstrate understanding of media New Technologies and the Music Press LO: To be able to demonstrate understanding of media products and the ways they are produced and consumed.

Primary Goal – To make money What are they selling? Gratification (satisfaction) What does it look like? Distraction/entertainment Taking the user away from worries and responsibilities A sense of self Giving the user a range of social norms (stereotypes) to compare themselves against. Aspirations to be/have more. A sense of belonging Giving the reader a range of people who share their ideals (who think like they do) and a base for building relationships Knowledge and education about topic/society Giving the user a sense of personal growth, confidence to engage in the conversation and even, an opportunity to be superior (sometimes)

Distraction and Entertainment Uses and Gratifications Theory Distraction and Entertainment Print (And Web 1.0 tools) Kerrang! etc Social Media (Web 2.0 Tools) Facebook, Instagram, Pinterest etc Content is more reliable – content is usually more sophisticated Professionals dictate consumer content – mediated (crafted to be beneficial to publishers) – user experience is controlled – Users generate content – unexpected experiences – more authentic – in the immediate Amateur content - less reliable

Sense of Self Uses and Gratifications Theory Print (And Web 1.0 tools) Kerrang! etc Social Media (Web 2.0 Tools) Facebook, Instagram, Pinterest etc Professional role models – trusted brands – popular culture – Inspires confidence Ideas dated before it’s released - conformity Opportunity to be original – real role models - everyone can test their voice – true (not glamorised) presentation of peers Unproven– opinions

Sense of Belonging Uses and Gratifications Theory Print (And Web 1.0 tools) Kerrang! etc Social Media (Web 2.0 Tools) Facebook, Instagram, Pinterest etc Feel part of a ‘tribe’ – send letters – talk about it with friends and family No real access to people outside of immediate group Be part of a ‘tribe’ - connect with like minded people – can be a contributor OR just a consumer (lurker) – not restricted by geographical location – public or private conversations – wider, overlapping communities Irresponsible users

Knowledge and Education Uses and Gratifications Theory Knowledge and Education Print (And Web 1.0 tools) Kerrang! etc Social Media (Web 2.0 Tools) Facebook, Instagram, Pinterest etc Trustworthy – informed – access to good sources – professional presentation Mediated (filtered and crafted to be appropriate for use). Precisely relevant – specific niche content – up to date trends Unreliable – novice experts – saboteurs

Different Uses of Social Media Platforms Typical Uses - Professional Distraction/Entertainment A sense of self A sense of belonging Knowledge and Educations

Different Uses of Social Media Platforms Typical Uses - Chat Distraction/Entertainment A sense of self A sense of belonging Knowledge and Educations

Different Uses of Social Media Platforms Typical Uses – Image Sharing Distraction/Entertainment A sense of self A sense of belonging Knowledge and Educations

Different Uses of Social Media Platforms Typical Uses – Video Sharing Distraction/Entertainment A sense of self A sense of belonging Knowledge and Educations

Different Uses of Social Media Platforms Typical Uses – Curration Distraction/Entertainment A sense of self A sense of belonging Knowledge and Educations

Different Uses of Social Media Platforms Typical Uses – Music Sharing Distraction/Entertainment A sense of self A sense of belonging Knowledge and Educations

Music Site Home Page Log in/out requirement Masthead Slogan or image Is it a website? Or is it a Social Networking site? Log in/out requirement Supply email address They can identify (and watch) your online presence (static) Tailor site content to your habits Masthead Brand Identity (static) Slogan or image Supports brand id (Static) Advertising Once they have your details, this can become ‘bespoke’ (not static) Colour Scheme Supports brand id (Static) Search Bar Navigate site (static) Navigation tabs OR Menus Links to ‘personal spaces’ that are familiar and spaces to be explored (static) Updateable content Videos/photos/text Posted in Carousels/roll over frames To maximise content (not static) Live Feeds From Twitter or their own comments app Lists Playlists, artiste lists, genre lists All keep user on site longer Links to external social networking sites Type of synergy – both sites win by generating more traffic Distraction/Entertainment A sense of self A sense of belonging Knowledge and Educations More traffic + time spent on site = lures more advertising companies = more revenue