Impact Analysis: Announcement that Ava Duvernay Will Be the First African American Woman to Direct a $100 million film August 3, 2016.

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Presentation transcript:

Impact Analysis: Announcement that Ava Duvernay Will Be the First African American Woman to Direct a $100 million film August 3, 2016

Overview Date: August 3, 2016 Platform: Twitter Account: Melissa Silverstein twitter The tweet noted the belief that Ava Duvernay will be the first African- American woman to helm a $100 million film

Tweets 8,342 Impressions 403 Total engagements 8,610 Impressions 141 Detail expands 93 Link clicks 74 Likes 56 Retweets 33 Media engagements 8,610 Impressions 182 Total engagements 59 Likes 48 Link clicks 41 Retweets

Twitter Moments After Melissa’s article was picked up by several major blogs and news sources, it went viral and was flagged as a twitter moment. As of 8/21 the blog post has been read by 36,000 people.

Media Impact

Media Impact

Celebrity Coverage