True London Introducing 1.1m circulation True London is package of London’s Local Weekly newspapers. 1.1m circulation 1.621m readership (net). - 1.519m (net) in London. A medium which consumers trust. Provides unique content which is highly valued. Have a strong and valuable relationship with their audience. An environment where advertising messages resonate A cross publisher package of 44 Local Weekly newspapers. Mostly considered as premium brands by both agencies and advertisers. Providing a high solus audience.

London home to 8.6m people… …over half of them live in outer London. Source: Londonspovertyprofile.org.uk

Source: Transport for London / Mayor of London ‘Travel in London’ Report 2014

Spend half of or more of their money within… Consumers shop close to home… Spend half of or more of their money within… Source: Consumer catalyst research – Base London

Total readership in London Audience Scale Total readership in London Source: Jicreg 31st May 2016 applied through Telmar – Base - London

Solus readership in London Unique audience scale Solus readership in London Source: Jicreg 31st May 2016 applied through Telmar – Base – London: Solus readership figure is derived from the net audience from the aggregation of all three.

increases net reach of Londoners by over 421,000 adults True London High solus readership dramatically increases reach of London % Adult reach of London Replacing an insertion in the Evening Standard & Metro with True London increases net reach of Londoners by over 421,000 adults Source: Jicreg 31st May 2016 applied through Telmar – Base - London

Desirable audience Source: Jicreg 31st May 2016 applied through Telmar

Demographics Total audience Source: Jicreg 31st May 2016 applied through Telmar

Demographics in London Comparable audience profiles Demographics in London Source: Jicreg 31st May 2016 applied through Telmar – Base – London = % of total audience

Key knowledge 1.1m circulation 1.621m total readership (net) Now you have the Key knowledge 1.1m circulation 1.621m total readership (net) 1.519m total net readership in London 1m unique audience in London High ABC1 audience £104 scc

True London title list Barking & Dagenham Yellow Advertiser Tindle Publication Group Barking & Dagenham Yellow Advertiser Tindle Barnet Potters Bar Times Newsquest Barnet Hendon Press Bexley News Shopper Series Bromley/Biggin Hill/Oxted & Caterham News Series Bromley News Shopper Series Enfield Advertiser Series Croydon Guardian Haringey Advertiser Edgware & Mill Hill Times Lewisham Greenwich Mercury Series Enfield Independent Redbridge & Ilford Yellow Advertiser Harrow Times Series Romford Yellow Advertiser Hendon & Finchley Times Waltham Forest Yellow Advertiser Kingston Guardian London Weekly News Series Capital Media Newspapers Lewisham & Greenwich News Shopper Series South London Press (Fri) Richmond Twickenham Times South London Press (Tue) Surrey Comet Group Barking & Dagenham Post Archant Sutton Guardian Brent & Kilburn Times Tottenham & Wood Green Independent Docklands & East London Advertiser Waltham Forest Guardian Series Hampstead & Highgate Series Waltham Forest Independent Ilford & Woodford Recorder Wandsworth Guardian Islington and Hackney Gazette Wanstead & Woodford Guardian Kentish Times & Reporter Wimbledon Guardian Series Newham Recorder Southwark News Romford & Havering Post Lambeth Weekender The Romford & Brentwood Recorder Southwark Weekender