FASHION

Contents Fashion Introduction Fashion over the Years High Street Fashion Vintage Designer Couture Top Designers High Street Fashion Shops

Fashion Introduction for the Microsoft office competition, I have decided to do my project on fashion. Fashion plays a big part in every one’s life and so does the use of computer technology which brings fashion to our fingertips. So in my project I have included most things people will need to know about fashion such as high street and designer fashion and also everything about couture, designer and vintage fashion. BACK TO CONTENTS PAGE

Fashion Over The Years There have been many dramatic changes throughout the decades 1920’s- Was the ‘flapper fashion’ decade. The dresses were short and shapeless, also known as the shift dress. They were heavily beaded and tasselled. 1940’s- The clothes from this decade were made by hand from existing items of clothing. They were very simple and plain. The skirts were tailored and went to the knee and had shoulder padded jackets. 1980’s- The 1980’s fashion consisted of tailored suits, big shoulder pads and was the most worn style of clothing. Another style was called the ‘new romantics’ this was very flamboyant clothing with lots of frills and lovely fabrics. 2000’s- The trend of the 21st century has changed dramatically from the 1920’s. Now we wear fur boots, strappy vest tops, high heeled boots, skinny jeans and big padded coats. BACK TO CONTENTS PAGE

High Street Fashion In every high street in every town you will find fashion stores that are either national names or small boutiques. They all have one thing In common, they sell fashion that has come from designs, from designers. Well known designers such as Armani, Prada, Vivienne Westwood, Gucci, Chanel, Dior all make designs for the rich and famous but then these designs are also created for the high street stores. This is so the average person would be able to afford these designs that then become trend items. BACK TO CONTENTS PAGE

BACK TO CONTENTS PAGE Vintage True vintage clothing expands across the decades from the 1920’s to the 1980’s. Vintage consists of clothes, shoes, bags and accessories such as gloves, scarves, sunglasses, jewellery, belts and even badges and key rings. Vintage clothing is becoming very popular and you can buy it from many websites such as www.rokit.co.uk www.ebay.co.uk

BACK TO CONTENTS PAGE Couture Costume and fashion history would not be the same without couture. Couture means dressmaking, sewing or needlework. The purchase of a couture garment is at the top level of hand customised fashion design and clothing construction made by a couture design house. The made to measure exclusive clothes are virtually made by hand and fitted to perfection for each client. Dependent on the garment and the design house, the cost of a couture item costs between £10,000 and £40,000. A couture house like Chanel will have about 150 regular clients who buy couture and another house like couture Dior will make about 20 bridal gowns per year.

BACK TO CONTENTS PAGE Designer Chanel- Chanel is a very expensive fashion house, founded by Coco Chanel in 1909 Ralph Lauren- Ralph Lauren is an American fashion designer and was born in 6th October 1939, his clothes are known as polo Ralph Lauren. Dior- Dior was founded by Christine Dior on December 16th 1946 in Paris, France. Burberry- Burberry is a luxury fashion designer and was founded in 1856 in the United Kingdom Ted Baker- Ted Baker is a Scottish fashion designer and was founded in Glasgow in 1988. You can Buy most of his products in high street store, Debenhams.

BACK TO CONTENTS PAGE Top Designers In this world we have some extremely talented designers/ designer houses such as Chanel, John Rocha, Ralph Lauren, Burberry, Jasper Conran, Ted Baker, Dior, Vivienne Westwood, but the following four designers stand out amongst them all… Gucci- Gucci was founded by Guccio Gucci in 1921 in Florence, Italy. It is considered one of the most famous and recognisable Fashion brands in the world, it has 425 stores worldwide. Versace- Versace is an Italian fashion house founded by Gianni Versace in 1978. In 1997 Gianni was killed and the fashion house was taken over by his sister Donatella Versace. Versace now has 81 stores worldwide. It’s clients include A-List celebrities. Armani- Armani is an Italian fashion house and was founded in Milan, Italy in 1975.There products come under 7 different labels. It has 300 stores in 36 countries. Prada- Prada was founded in 1913 in Milan, Italy. It was first opened as a leather good store, but in 1978 it was taken over by Miuccia Prada and was turned into a luxury fashion house.

High Street Fashion Shops River Island Debenhams Zara Primark New Look Topshop Gap Monsoon H&M Oasis BACK TO CONTENTS PAGE