1. La Moda Italiana

2. Italy is famous for fashion. Long history of fashion. Big industry in Italy. Many famous fashion houses. Typical Italian style.

3. La Moda Italiana Long History of Fashion Famous since 11 th Century for fashion and design. Huge producer of textiles, fabrics and shoes. Renaissance fashion mirrored Renaissance art; influence of ancient Greece and Rome.

4. La Moda Italiana Long History of Fashion Decline of Italian fashion in 17 th Century until 1950s. French and American fashion took the lead. Italian fashion made a huge come- back in 1950s with many fashion shows and celebrity following.

5. La Moda Italiana Fashion Industry in Italy Producer of textiles, fabrics, shoes and jewellery in 11 th – 16 th Centuries. Milan, Florence and Rome major centres of European fashion. Milan: Versace, Dolce and Gabbana, Prada.

6. La Moda Italiana Fashion Industry in Italy Florence: Gucci, Roberto Cavalli, Pucci, leather. Rome: Valentino, Fendi, Bulgari. Miu miu (Prada) made €230,000,000 profit in Jan – June 2012.

7. La Moda Italiana Famous Fashion Houses: Prada Milan, founded 1913 by Mario Prada. Makes clothes, handbags, shoes, perfume, jewellery. Revenue: €2.15 billion In 2010.

8. La Moda Italiana Famous Italian Fashion Houses: Gucci. Florence, founded in 1921 by Guccio Gucci. Makes clothes, jewellery, leather goods and shoes. Revenue: €4 billion In 2009.

9. La Moda Italiana Famous Italian Fashion Houses: Dolce and Gabbana. Milan: founded in 1985 by Domenico Dolce and Stefano Gabbana. Makes: Clothes, shoes, bags, watches, sunglasses. Revenue: €1 billion in 2011.

10. La Moda Italiana Typical Italian Style Classic, tailored, emphasis on good quality. Italians put great importance on looking well; “fare la bella figura”. Not too colourful, simple patterns.

11. La Moda Italiana 1950s

12. La Moda Italiana 1960s

13. La Moda Italiana 1970s

14. La Moda Italiana 1980s

15. La Moda Italiana 1990s

16. La Moda Italiana 2000s

17. La Moda Italiana 2010s

18. La Moda Italiana Italian Style Today

19. La Moda Italiana Italian Style Today

20. La Moda Italiana Italian Style Today

21. La Moda Italiana Italian Style Today

22. La Moda Italiana Italian Style Today

23. La Moda Italiana Italian Style Today