1. BTEC First in Retail - Unit 7 Fashion Retailing - 7.1.2 There have been a number of designers over the past 100 years who have had a real impact on the world of fashion retailing. Their designs and ideas were a real influence on a generation of fashion consumers. These names have continued to play a role as each generation looks to the past for inspiration.

2. BTEC First in Retail - Unit 7 Fashion Retailing - 7.1.2 The Early Twentieth Century Chanel created many famous designs, she freed women up from wearing corsets; she ‘created’ the little black dress, the Chanel suit, the use of costume jewellery. See: Coco Chanel Coco Chanel Dior dominated fashion after WW2. He was famous for creating the ‘New Look’. See: DiorDior Other key designers were Lanvin, Courreges, Balengicia

3. BTEC First in Retail - Unit 7 Fashion Retailing - 7.1.2 The Swinging Sixties The 1960s was a decade of change fashions created then are still revived in different ways for new generations. Fashion had previously been aimed at at older consumers. In the 60’s young people became more important. London became a fashion city and some of the young designers were set to become world famous. See: The Creation of Biba / Barbara HulanickiThe Creation of BibaBarbara Hulanicki See: Mary Quant / Carnaby StreetMary QuantCarnaby Street The Mini Skirt became a fashion icon.

4. BTEC First in Retail - Unit 7 Fashion Retailing - 7.1.2 Disco & Punk As we moved out of the 60’s a very wide range of styles hot the fashion scene. Hippies styles still loomed large with Afghan coats & cheesecloth. However Glam Rock, Disco & Punk was around the corner. See: Punk fashion, Disco, Vivienne WestwoodPunk fashionDiscoVivienne Westwood Lycra was a favourite fabric at this time ! However worse was yet to come in the 80’s.

5. BTEC First in Retail - Unit 7 Fashion Retailing - 7.1.2 Shoulder Pads,Stone Wash & Ra Ra’s In the 1980’s Power dressing was key look. See: Joan CollinsJoan Collins Men had the choice of ripped jeans, cycling shorts & Kickers. Giorgio Armani was a key designer. See: Armani. Armani A designer who continues to influence fashion arrived in 1984. See: GallianoGalliano New Romantics and Goths also influenced design.