Chapter 1 Review

Question The presence of a physical storefront and face-to-face customer experience.

Answer Brick-and-mortar

Question The focus on creating a seamless consumer experience through any and all shopping channels: mobile, tablet, computer, brick-and-mortar stores, television, radio, direct mail, and catalog.

Answer Omnichannel

Question Decision making based on the suggestion or preference of a friend, colleague, or family member.

Answer Social Cue

Question Buying and selling through the internet via an electronic device such as computer, smart phone, or tablet.

Answer E-Commerce

Question Offering customer transactions through multiple connected channels, including some of all of the following: brick-and-mortar stores, online store sites, mobile apps, and telephone.

Answer Multichannel

Question A physical need such as hunger of thirst that drives behavior.

Answer Physical Cue

Question Quantifiable information about a customer such as household size, income, education, occupation, and place of residence.

Answer Demographics

Question Advertising message that impacts purchase decisions.

Answer Commercial cue

Question A gigantic retail facility that carries an enormous range of products, from apparel to groceries to automotive supplies, all under one roof.

Answer Supercenters

Question Stores that offer off-price goods that are owned by the manufacturer or retailer.

Answer Outlet Store

Question These retailers offer a broad variety of merchandise, limited service, and low prices.

Answer Discount Store

Question Sales people contact customers directly in a convenient location, often at a customer’s home; demonstrate product benefits; take orders; and deliver the products or perform the service.

Answer Direct Selling

Question These stores sell a wide variety of goods including food, alcohol, and medicine.

Answer Supermarkets

Question Offer brand-name merchandise at a discount. The merchandise typically consists of excess inventory, closeouts, and irregulars.

Answer Off-price Retailers

Question These stores offer good service and a broad variety and assortment of products to mid-to-high quality.

Answer Department Stores

Question These general merchandise stores are easily accessible, small in size, with quick shopping and checkout.

Answer Convenience Stores

Question Stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturer’s price.

Answer Closeout stores

Question This segment focuses on deep, but narrow assortments with high level of customer service.

Answer Specialty Stores

Question Stores that sell products in bulk directly to consumers, and typically require a membership.

Answer Wholesale Clubs

Question The person who make quick purchase decisions.

Answer Impulse Buyer

Question The customer who spends time searching for the best price or deal on the item someone is looking to purchase.

Answer Comparison Shopper

Question This customer usually waits to see what the latest trends will be and is reluctant to try new products until friends have done so and reported on them.

Answer Follower

Question The buyer who wants to be the first to purchase and own the latest merchandise.

Answer Innovative Customer

Question This buyer is hard to predict or to understand. They shop in many different places and is not obviously influenced by any one retail element.

Answer Diverse Shopper

Question This customer shops for fun, and therefore shopping does not necessarily mean always making a purchase.

Answer Recreational Shopper

Question Retailing is comprised of all of the business activities that add value to the products and services customers buy. This includes ___.

Answer Merchandise assortment Customer Service Packaging

Question Which of the following choices lists the elements of the distribution channel in the correct order?

Answer Manufacturer, Wholesaler, Retailer, Consumer

Question Closeout stores are owned by the manufacturer or retailer. True or false?

Answer False

Question Ashley Furnituture is an example of what type of retailer?

Answer Specialty Store

Question The term “multichannel” and “omnichannel” are very similar. Which of them places the focus on creating a seamless customer experience?

Answer Omnichannel

Question Sam’s Cub

Answer Wholesale

Question Amazon

Answer Pure Play

Question Macy’s

Answer Department Store

Question 7-Eleven

Answer Convenience Store

Question Marshalls

Answer Close-Out Store

Question Kroger

Answer Supermarkets

Question Nike Outlet

Answer Outlet Store

Question Pampered Chef

Answer Direct Selling

Question Super Target

Answer Supercenters

Question Salvation Army

Answer Thrift Store

Question Walgreens

Answer Specialty Store

Question Walmart

Answer Discount Store

Question Albertson’s

Answer Supermarkets

Question Sear’s

Answer Department Store

Question Costco

Answer Wholesale Store