FY 2016: Number of active accounts as of 6-30-2016 FY 2016 Goal: 5% projection based on active accounts on 6-30-2015 Membership for FY2016 has sustained. An emphasis has been made for this last fiscal year to maintain the current membership, while reducing fundraising costs. Prospect mailings were eliminated and more reliance has been placed on On-Air fundraising appeals to acquire new donors. A strategy was set into place to increase renewal rates for lapsed donors and to update and improve the donor management system for better targeted donor appeals. The pending FCC television spectrum auction has also added hesitancy to some donors and impacted KVCR’s ability to acquire new members and raise additional funds.

FY 2016: Number of active accounts as of 6-30-2016 FY 2016 Goal: 5% projection based on active accounts on 6-30-2015 This year we’ve seen more TV viewers joining as “Sustaining Members”, which is an automatic, on-going, long-term financial commitment to the station. This has in turn improved overall membership retention rates. However, news of the FCC spectrum auction has again spooked some donors and impacted KVCR’s ability to acquire new members and raise additional funds.

Sustainer revenue represents 23% of the total TV membership revenue and it has more than doubled in the last two years, and continues to grow. This growth means a more sustainable source of long-term membership revenue.

70% of the TV membership revenue was generated by donations up to $250 and 20% from gifts between $250 and of $500.

FY 2016: Number of active accounts as of 6-30-2016 FY 2016 Goal: 5% projection based on active accounts on 6-30-2015 More donors are joining with sustaining memberships, which is a long-term financial commitment to the station to keep their favorite programs on the air. This has in turn improved overall membership retention rates

Sustainer revenue represents 35% of the membership revenue, 12% of which is from new sustaining members. More donors are joining as sustainers and more existing donors are increasing their monthly sustaining contributions, which is a long-term financial commitment to the station to keep their favorite programs on the air.

56% of the radio membership revenue was generated by donations of under $250. Notice, however, the growth of gift levels in the range of $1,000 and more, from 7% in FY2014 to 12% in FY2016. This increase in gift amounts has contributed to the growth of membership revenue for 2016.

Includes revenue from individual giving, initiatives, matching gifts and legacy gifts. Federal and CPB grants, and other operational income is not included. $1 million was added to the 2016 budget to compensate for the $700,000 reduction in fund allocations from SBCCD.

Eighty eight percent (88%) of the community funding for KVCR comes from individual gifts. Note: Includes revenue from individual giving, initiatives, matching gifts, legacy gifts and underwriting. Federal and CPB grants, and other operational income is not included.