1. WBC CONFERENCE DIVERSIFYING REVENUE STREAMS

2. 6 Revenue Sources Annual/Sustained Gifts Major Gifts Foundation Grants
Earned Income
In-Kind Donations
Events
June 8, 2010

3. Annual or Sustained Gifts
Include one or more fundraising programs that generate sustainable gift support on an annual or more frequent basis
A donor that has given at least twice is considered a sustaining donor
Cultivated by direct mail, membership programs, the Internet, telethons, etc.

4. Major Gifts
Large donations as defined by the receiving organization as “major”
Prospect usually cultivated for a period of time before formal solicitation
Many major gifts include restriction for use and may require personalized recognition (like naming opportunities)

5. Foundation Grants
A financial donation given to support a person, organization, project, or program
Requires research and submission of an application
Have specific guidelines, limitations, and assets

6. Earned Income My favorite!
Fees for services rendered, product sales, interest generated from investments, etc.
For activities related to an organization’s mission (tax exempt purpose)
Examples would be workshop fees, sponsorships, etc.

7. In-Kind Donations Donations of goods or services
Equipment, inventory, supplies, space, or staff time
The donor places a monetary value on such contributions for tax purposes

8. Events
Social events from which net proceeds are designated as a donation to one or more causes
These events include golf tournaments, races, balls, galas, concerts, etc.
Example would be our annual “BIG Marketing & PR Event”

9. 256-656-3930 Joanne.randolph@wbcna.org www.wbcna.org
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