1. Are you leaving money on the table?
Jay Janszen
Target Analytics Public Broadcasting Account Director
Target Analytics, a Blackbaud Company
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2. What is on the table? Add Gift Mail Cold Mail
Other Tables at YOUR Station!
Q&A

3. Do the Math to Protect Net Revenue from Add Mail

4. Do the Math to Protect Long Term Revenue from Cold Mail

5. Do the Math to Protect Long Term Revenue from Cold Mail

6. Other Tables to look at…
Lapsed File: how deep are you mining?
Major Gifts
Are renewals going out?
Are you asking for the right amounts?
Do you know your Major Donors?
Are your Major gift levels at the right level?
Mid-level program?
Sustainers
Do you have a programs and are you tracking?
Are you moving them up the ladder?
Other Income Sources: Face 2 Face, Events, building prospect list
Using all giving areas and promoting each
Testing: Mail & Web
Are you putting an envelope in everything?

7. Questions and Answers where are you finding new money?

8. Thank you for your time Jay Janszen
Target Analytics Public Broadcasting Account Director
Phone: