Behind the Numbers Better information More current information

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Presentation transcript:

Behind the Numbers Better information More current information Business decision-makers need Better information More current information Products Customers Operations

Marketing Challenges Marketing Intelligent Pricing Prospecting Product Mix Incentives Product Profitability Campaigns & Promotions

Customer Insight Business Challenges Localized Segmentation Customer Loyalty Profit Growth Customer Insight Customer Profiles & Behaviour The Best Customer Identify Attract Service Retain Total Customer Satisfaction

Customer Insight Business Challenges Localized Segmentation Customer Loyalty Identify Customer Insight Attract Customer Profiles & Behaviour The “Right” Customer Service Retain Total Customer Satisfaction Profit Growth