“Can you see the argument??”

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Rhetorical Devices: Ethos, Pathos, Logos

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Presentation transcript:

“Can you see the argument??” Visual Arguments “Can you see the argument??”

All Visual Arguments… make a claim have a dominant appeal (ethos, logos, pathos) have a target audience

Aristotle’s Writing Appeals Ethos: An appeal based upon the reputation or experiences; use of this appeals creates an air of trustworthiness or credibilitiy around the author/speaker Pathos: A appeal, common in non-academic writing, based on emotion Logos: An appeal to logic. When a writer today employs logos, she might draw upon statistics, credible sources, arguments premised on reason, and the inherent logic of a situation

What two persuasive appeals are being used in this ad?

Who is the target audience?

What is the dominant persuasive appeal?

1 Cell Phone + 1 Car = @#$#!!%* What is the dominant persuasive appeal?

What is the dominant persuasive appeal?

Ad Against Teen Pregnancy Who is the target audience? What persuasive appeal is dominant?

Which person deserves the million dollar contract? Who deserves the million dollar contract? Which person deserves the million dollar contract?

Who is the target audience?