Social Media and Online Fundraising

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Presentation transcript:

Social Media and Online Fundraising Alison Dyer

Who are we? Create online community Online Fundraising Give Autism Speaks a ‘Face’ on the web

Social Media

Social Media Defined The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.

By the Numbers… - Autism Speaks Facebook: 910,000+ Autism Votes: 14,500+ Autism Speaks U: 4,500+ Walk Chapter Pages: 120,000+ Twitter: 40,000+

Where We Stand vs. Large NPO’s

Autism Speaks vs. Autism Orgs.

Social Media & Advocacy

Tools and Strategies

AutismVotes.org Simple Forms to Take Action Updated News Items 2011 State Autism Insurance Reform Initiative Map

Facebook! Autism Votes Autism Speaks ‘Letter Bomb’ Share Feature Targeted Status Updates Write ‘Done!’ ‘Letter Bomb’ Share Feature Quick and Effective

Twitter! @AutismVotes – 4,760+ @AutismSpeaks – 40,000+ Direct Contacts

Mobile Campaign Send a ‘Call of Action’ right to your cell phone! 2,250+ Subscribers New and innovative component VERY Valuable Important to Grow

Eblasts eSpeaks: 230,200+ Autism Votes Nationwide Email: 84,325+

Have Some Fun! Flexible Options Social Media is ALWAYS evolving

Questions?

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