1. page-builder: advocacy Marta Fornal de Seixas

2. Single build process for all page types
page-builder
Single build process for all page types
On-page editor
Simplicity
Customisation

3. What we will cover Preparing your account for page-builder
Building advocacy pages
Building elements & features
Testing & Publishing
Templates & best practice –
how to best manage your account and content

4. Data capture Newsletter sign up, event sign up Petitions
Questionnaires
Request resources form
‘Manage your preferences’ page
Notification s can be sent for each submission

5. Live examples CPAG subscribe page BLF embedded sign up page
Greenpeace petition
Greenpeace stand in solidarity petition

6. Innovation Brand new Image blocks Mobile content
Conditional field updates
List swap
Set value
Conditional auto-responders
Shared elements library
Locales
Conditional notification settings

7. Into the software…

8. Supporter actions targeting campaign stakeholder
to target
Supporter actions targeting campaign stakeholder
Databases Engaging Networks manages – mapped to postcode
Custom contact databases – any target – any language
Single contacts & groups
Webforms
Other contacts can be copied in

9. Unlock Democracy CPAG Global Witness Amnesty Canada CIWF
Live examples
Unlock Democracy
CPAG
Global Witness
Amnesty Canada
CIWF

10. Targeting options & new features
Innovation
Targeting options & new features
Unified database selection process – custom databases and contacts, multiple target databases
CC & BCC settings
Target display options
Conditional message content
Processing rules - redirect and filter

11. Into the software…

12. Reminders
DEMO URL – Test process – both s come to the tester for review. NEVER PUBLISH DEMO URLs!
LIVE URLS – where to find them? Make sure status is LIVE before publishing URLs.
Track the channels – Facebook, Twitter and others
Editing live campaigns – do it carefully and test
Duplicating from Live campaigns – watch out and unlink elements if needed!

13. Did you know? Social sharing Twitter, Facebook, G+ Iframes
Embed a form on your website
Action redirect Ask for donations after taking action
Subscription preferences page
Profiles & conditional content
Dependencies &dynamic forms
Background contact information Add custom data
Form optimisation Postcode lookup, error alerts, validations

14. Coming up Tweet your MP E-cards Social proof & display widgets
A/B testing

15. Coming up
Address blocks
Editable areas in target messages