Reading & Writing as part of data analysis Janet Salmons, PhD
Reading, Re-, Re-re-reading, and listening and viewing your data Careful, multiple readings and exposure to the will data be essential. Even if you are working from transcriptions, it may be worthwhile to listen to the original recordings, and/or view any visual data multiple times.
Analytic Memos Researcher reflexivity is key to qualitative research analysis. Keeping track of ideas and insights is successful through writing memos. Codebooks help you to organize and categorize levels of codes and memos.