ParknShop German Food Festival 2010 November 1 st to November 18 th, 2010 ParknShop, Great, Taste & Gourmet.

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Presentation transcript:

ParknShop German Food Festival 2010 November 1 st to November 18 th, 2010 ParknShop, Great, Taste & Gourmet

Company Overview Mermber of the A.S. Watson Group a wholly owned subsidiary of Hutchison Whampoa Limited Since we opened our first store in 1973, we have grown into a network of 234 stores. Operations in Hong Kong and Macau ParknShop operates in the names: ParknShop ParknShop Superstore International Express Fusion Taste Gourmet Great Food Hall

Market Share – International Segment Key Competitors CompanyStores ParknShop57 Wellcome18 Vanguard1 Jusco0 Citysuper4

PNS Germany Festival - Key Objectives Branding for Made in Germany products Deepening German product offerings Market testing for new offerings Encouraging product trial for German products Deliver a unique shopping experience for German products Driving sales of Germany imported goods Retaining current consumers of imported German products

PNS Germany Festival – Sales Trend

Promotions – Bazaar Area at GREAT

Promotions – PR Event / Media

In Store Display

PNS Germany Festival Overview Venue Great / Gourmet / Taste / International / Fusion Promotion in 57 stores Period November 1 st to November 18 th, 2010 Promotion period: 3 weeks Target sales and product introduction Target sales HK$1,800,000 Total cost of goods sold HK$1,080,000 Total new SKU products launch : 500 Total SKU products retained after promotion : 300

Marketing Activities Press release PR event Opening event Direct mail In-store display e.g. flags, bunting, aprons, caps, banners, posters etc. Print advertisement Advertorial Tasting counters Cooking demonstration Lucky draw

PROPOSAL FOR MARKETING FUNDING Item Great PR Event POS Great -POS & Bazaar Area ParknShop -POS & Shelf Cards Money Back Newsletter Leaflet, Design, Printing and mailing: 100,000 customers 1Page Standard Newspaper 1 Page Ming Po Newspaper Food promoters (20 stores) Small Volume Exemption Permit (300 SKU)

Thank you!