Applying Selling Techniques: The Coca-Cola Company

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Presentation transcript:

Applying Selling Techniques: The Coca-Cola Company

Product Development The Coke company have a wide range of products including

Product Promotion- Advertising

Product Promotion - Sponsorship

Product Promotion – Multiple Outlets

Product Promotion –Web Page http://www.coca-cola.com.au/csol/

Product niche focus Targeted promotion strategies eg SMS messaging to 18-30 yr old generation

Product Differentiation Product features – different bottles, cans, cups, etc

Product Differentiation Recognised brand name, symbol, logo and colour

Product pricing Reduces prices for specific promotional activities and supermarket sales

Product Enhancement Different coke products targeted at specific market eg Classic Coke vs. Caffeine Free Coke

Product Enhancement Improved packaging

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