2.  Creates interest in our services  Marketing generates the strategy for:  sales techniques  business communication  business developments  It is an integrated process through which companies build strong customer relationships  “It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public.” Wikipedia 2010

3.  Product/Service  It is a tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units.  Price  The price is the amount a customer pays for the product or service.  Placement/Distribution  Place represents the location where a product/service can be purchased.  Promotion  represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. Our Focus

4.  Marketing is central to creating, communicating, capturing and sustaining value for an organization.  Creates market credibility  Make business relationships  Sustain business relationships Read more: http://wiki.answers.com/Q/Explain_the_importance_of_the_marketing_function_within_a_business#ixzz1AeSdwkq0 http://wiki.answers.com/Q/Explain_the_importance_of_the_marketing_function_within_a_business#ixzz1AeSdwkq0

5.  Collateral Material  Any material describing a product, service and/or company that is used to support sales and marketing efforts. The material can be electronic (such as on a CD-ROM) or printed. (marcommwise.com 2011)  Vertical Markets  A vertical market (often referred to simply as a "vertical") is a group of similar businesses and customers that engage in trade based on specific and specialized needs. (wikipedia 2011)  Direct Marketing  Generating and sending general collateral directly to existing and potential customers.  Target Marketing  Generating and sending specific marketing collateral to targeted people based on a potential need for our services.  Productize  To modify something to become suitable as a commercial product (wiktionary 2011)  Brand  Any name, symbol or other identifier used individually or in combination to identify the goods and/or services of a seller and differentiate them, on any tangible or intangible basis, from similar goods and/or services of competitors. (marcommwise.com 2011)