1. THE COKE SIDE OF LIFE

2. GROUP MEMBERS Ali Rafaqat Naveed Ahmed Kashif Ali Muazzam Ali

3. Presenting to: Professor Aslam Masood

4. HISTORICAL BACKGROUND TYPE MANUFACTURING COUNTRY OF ORIGIN INTRODUCTION RELATED PRODUCTS

5. World’s Largest soft drink company More than 160 brands Serves over 200 countries 48 percent share in world market 44 percent share in US market

6. INVENTER Dr. JOHN PEMBERTON Invented in 1886 Sales increased 4000% in 1889 to 1890

7. Trade Secret Trade secret could be a formula, computer program techniques, device, pricing information, customer lists, or other non public information. Example of trade secret is coke formula Before 1991 we couldn't buy coke in India.

8. LOGO AND BOTTLE STYLE

9. BELIEFS There is much in our world to celebrate, refresh, strengthen and protect. The Coca-Cola Company is a vibrant network of people, in over 200 countries, putting citizenship into action. Through our actions as local citizens, we strive every day to refresh the marketplace, enrich the workplace, protect the environment and strengthen our communities.

10. MISSION TO REFRESH THE WORLD TO INSPIRE MOMENTS OF OPTIMISM TO CREATE VALUE AND MAKE A DIFFERENCE

11. PRODUCT PRICE PLACE PROMOTION ELEMENTS OF GLOBAL MARKETING MIX

12. PRODUCT  Product  Consumer Products I. Convenience products II. Shopping products III. Specialty products IV. Unsought products

13. Product Brand and Line Brand Brand positioning Product line Line extension New Brand

14. LINE EXTETION Diet Coke Cherry Coke (1985) Coca-Cola C2 (2004) Coke with Lime (2004) Coca-Cola Zero (2005) Coca-Cola BlāK Sprite Sprite zero Fanta 3G sprite

15. NEW BRANDS Mineral water Energy drinks Sports drinks Syrups

16. Product Life Cycle Product Development Introduction Stage Growth Stage Maturity Stage Decline Stage

17. PRICE VALUE PRICING Offering a reasonable price for a product Coca cola provides sufficient quantity and quality at a fair price COMPETITION BASED PRICING Setting price based on what competitors charge for the similar products Coca cola keeps in mind what their competitors are charging

18. PRICE PRICING STRATEGIES Market skimming pricing Market penetration pricing Coca cola is holding a large share in market due to their reasonable prices PROMOTIONAL PRICING Sometimes used by coca cola to increase their short term sales and to maintain their strong image.

19. PRICE PRICE OF COCA COLA Coca cola 250 ml Rs 10 Coca cola 500 ml Rs 20 Coca cola 1 Litre Rs 30 Coca Cola1.5 LitreRs 45 Coca Cola Can300mlRs 25

20. PLACEMENT Placement Placement is form of advertising in which brand name, product packaging, signs and corporate logos are intentionally mentioned in motion pictures.

21. PLACEMENT Marketing Channels i. Direct Channel ii. Indirect Channel Channel Conflicts Media Concepts i. Reach ii. Frequency

22. PROMOTION Promotion How Coca Cola Conveying Promotion Message Focus on every Group of Customer

23. PROMOTION MIX Advertising Sales Promotion Public Relationship Personal Selling Direct Marketing

24. Promotion Mix Advertising: Any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor is known as advertising.

25. PROMOTION MIX 2. Sales promotion: Short term incentives to increase the sale. Some consumer tools follow by coke: i. Premiums ii. Advertising specialty

26. PROMOTION MIX 3.Public Relationship: It means to build good relations with companies, public and customers. 4.Personal Selling: Door to Door selling is known as personal selling. 5.Direct Selling: Direct communication with customer through phone, fax, mail and internet.

27. CONCLUSION

28. QUERRY SECTION

29. THANK YOU