1. Going Places – A History of Coke
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Going Places – A History of Coke
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2. Going Places with Coke
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3. Introduction A Brief History Moving with the Times Logo History
Packaging
Products
Advertising
Small Beginnings
Logo History
Summary
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4. A Brief History Founder Founded Purchased by Asa Candler in 1890
Dr. John Pemberton, Pharmacist
Founded
Atlanta, Georgia
May 8, 1886
Purchased by Asa Candler in 1890
Purchase price $2,300
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5. Moving with the Times
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6. Packaging 1900 1950 - 6.5oz hobble skirt bottle
1955 – 10, 12, 26oz bottles
1960 – 12oz Metal cans
1977 – 2 liter bottles
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7. Products Sprite Tab Coke & Diet Coke with Lemon
Coke & Diet Coke Vanilla
Coca-Cola C2
Coke & Diet Coke with Lime
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8. 1929 1936 1963 1972 Advertising Slogans The Pause that Refreshes
It’s the Refreshing thing to do
1963
Things Go Better with a Coke
1972
I’d like to Buy the World a Coke
It’s the Real Thing
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9. From Small Beginnings Sales per day +$21 Billion in sales
1886 – 9 drinks
2009 – 1.4 Billion
+$21 Billion in sales
Operates in 200 countries
Produces 400 brands
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10. Logo History
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11. Summary
In 1886 workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled.
From small beginnings in Atlanta Georgia to International icon, Coke has changed the world
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12. I’d Like to Buy the World a Coke
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