1. Lesson Objectives All students will understand
The importance of non-price strategies for businesses
Most students will understand
The different methods of non-price competition
Some students will understand
Devise appropriate strategies in different contexts

2. Starter
Discussion points pg 35

3. Non - Price strategies Product differentiation
Making the product stand out from the rivals
Can lead to better brand loyalty
Could make product less price elastic

4. Non - Price strategies Promotion Advertising Sales Offers Digital
E.g. BOGOF
Digital
Sponsorship
Direct sales
Targeted, usually to existing customers or those likely to be interested
Public Relations
Packaging

5. Effect of successful marketing
Is it just more sales?

6. Figure 8.1
pg36

7. Non - Price strategies Distribution methods
Can you think of examples? What are pros and cons of each?

8. Choosing appropriate approaches
Increasingly marketing decisions are guided by a mass of “big data”
High volume, high velocity and high variety information that combines with cost-effective, innovative information processing for better insight and decision making
Examples pg 39

9. Plenary
Exam style questions pg 39